ABAB Pedia

Kara Nortman

Kara Nortman is an American venture capitalist, the founder and managing partner of Monarch Collective, an investment platform for women’s sports, and a co-founder of Angel City FCAngel City FCAngel City FC is an NWSL women's professional soccer club in Los Angeles, playing at BMO Stadium.Open the full entry, a team in the National Women’s Soccer LeagueNWSLThe National Women’s Soccer League (NWSL) is a professional women’s soccer league in the United States with 16 clubs in 2026. It stages a regular season, playoffs and the Challenge Cup, while a collective bargaining agreement governs employment relations between clubs and players.Open the full entry. She was previously a partner and co-managing partner at Upfront Ventures, and earlier co-headed M&A at IAC and ran its Urbanspoon and Citysearch businesses.

Contents13 sections
Key facts

Early Life: Education

Starting Out in Investing

Joining IAC

In September 2006, Nortman joined IAC, where over close to seven years she co-headed the M&A group and later served as SVP and General Manager of Urbanspoon and Citysearch. She also served on the board of Hatch Labs, IAC’s mobile technology incubator, where she was involved in incubating Tinder in its seed round.⁠[1][1][2]

Founding P.S. XO

From February 2013 to October 2014, Nortman was CEO of the party services startup P.S. XO (Moonfrye).⁠[2][3]

Joining Upfront Ventures

In November 2014, Los Angeles-based Upfront Ventures announced that Nortman had joined the firm as a partner. In 2017, she became a founding member of All Raise, a nonprofit working to increase diversity in the venture capital industry.⁠[3][1][2]

Co-Founding Angel City FC

Promoted to Co-Managing Partner

In October 2020, Nortman was promoted to co-managing partner of Upfront Ventures. In July 2022, she stepped back from investing duties and became a board partner; she spent a total of eight years at Upfront.⁠[5][6][1]

Launching Monarch Collective

On March 27, 2023, Nortman and former Causeway partner Jasmine Robinson launched Monarch Collective to invest in professional women’s sports teams and adjacent businesses, with plans to raise $100 million. She serves as the platform’s managing partner.⁠[7][1]

Fund Reaches $250 Million

In March 2025, Monarch Collective raised an additional $100 million, bringing the fund to $250 million.⁠[8]

Investing in FC Viktoria Berlin

In November 2025, Monarch Collective announced the acquisition of a 38% stake in the German women’s soccer club FC Viktoria Berlin, becoming the first foreign investor to acquire a stake in a German women’s soccer team. At the time, it also held stakes in three National Women’s Soccer League clubs, including San Diego Wave and Boston Legacy FCBoston Legacy FCBoston Legacy FC is a women's professional soccer club representing the Boston area in the NWSL. Awarded an expansion franchise in 2023, it began playing in 2026, with home matches at Gillette Stadium in Foxborough and Centreville Bank Stadium in Pawtucket.Open the full entry.⁠[9][9]

First WNBA Investment

In spring 2026, Monarch Collective made its first investment in the WNBA, joining the ownership group of the Cleveland expansion franchise.⁠[8]

Related Organizations, Websites, and Public Accounts

Monarch Collective: Official website: https://monarchcoll.com/ (opens in a new window).⁠[1]

Sources

  1. Kara Nortman - Monarch Collective (opens in a new window)
  2. Kara Nortman | LinkedIn: Experience (opens in a new window)
  3. Los Angeles' Upfront Ventures Adds Kara Nortman as Partner (opens in a new window)
  4. National Women’s Soccer League Awards Expansion Team Rights to Los Angeles (opens in a new window)
  5. Now a co-managing partner, Upfront's Kara Nortman is one of the first women promoted to a leadership role in VC (opens in a new window)
  6. 2 Partners at Upfront Ventures Are Stepping Away From Investing Duties (opens in a new window)
  7. Meet the Monarch Collective, a New $100 Million Women's Sports Fund (opens in a new window)
  8. LA500 2026: Kara Nortman (opens in a new window)
  9. VC Kara Nortman bet early on women's sports, and now she's creating the market (opens in a new window)
  10. Kara Nortman (@karanortman) / X (opens in a new window)