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Jim Messina

Jim Messina is an American Democratic political adviser who spent years on the staff of Montana Senator Max Baucus, served as White House deputy chief of staff from 2009 to 2011, and managed Barack Obama’s 2012 reelection campaign. He then founded the strategic consulting firm The Messina GroupThe Messina GroupThe Messina Group (TMG) is a strategic consulting firm founded in Washington, D.C., in 2013 by the American political adviser Jim Messina. It applies campaign-style data analytics, communications and coalition strategies to political campaigns, policy advocacy and corporate matters, and its clients include party leaders in several countries and technology companies. On October 14, 2026, the firm was renamed Fortius Global.Open the full entry (renamed Fortius Global in October 2026), which provides campaign and strategic advice to political parties in several countries, including the UK Conservative Party, and to companies.

Contents24 sections
Key facts

Early Life: Boise and the University of Montana

Messina grew up in Boise, Idaho, and attended high school there. He met a University of Montana recruiter at a college fair and, learning that the university’s journalism school had a good reputation, decided to enroll without visiting the campus; he later called it the single best decision of his life. He attended the University of Montana from 1988 to 1993, studying journalism and political science, and earned his bachelor’s degree in 1993.⁠[1][1][1][2][3][4]

At university he joined the College Democrats, and as a junior he won an internship at the 1991 Montana Legislature, working as an aide to three Democratic lawmakers, then worked for the state Democratic Party on the 1992 legislative campaigns. After graduating, he helped Missoula Mayor Dan Kemmis win reelection in 1993 and in 1994 served as the state Democratic Party’s coordinator for legislative races.⁠[1][1][1][1]

Joins Senator Max Baucus’s Office

In 1995, Messina joined the Washington office of Montana Democratic Senator Max Baucus as an assistant to the chief of staff; Baucus became the foundation of his career for the next dozen years, and he worked on Baucus’s 1996 and 2002 reelection campaigns. In addition, before becoming Baucus’s chief of staff, he had served as chief of staff to North Dakota Senator Byron Dorgan and New York Representative Carolyn McCarthy.⁠[1][1][2]

Ad Controversy in the Baucus Reelection Campaign

During Baucus’s 2002 reelection campaign, an ad targeting his opponent Mike Taylor used footage from an old advertisement for Taylor’s hair salon business showing him applying lotion to a man’s face, and was criticized as carrying a homophobic implication; Taylor then dropped out of the race and Baucus won. Messina and Baucus both denied any link to the ad at the time, but in a 2012 Bloomberg Businessweek profile Baucus recalled that Messina had shown him the ad in a motel and said, “I loved it!” The matter drew renewed attention when the British Conservatives hired Messina in 2013.⁠[5][5][5][5][5][5][5][5][5][5]

Baucus’s Chief of Staff and the Fight Against Social Security Privatization

In early 2005, Messina became Baucus’s chief of staff. At the same time, Senate Minority Leader Harry Reid chose Baucus to lead the fight against President George W. Bush’s plan to privatize Social Security, and Messina ran the ground war: he kept the message to two points, that the plan would cut benefits and explode the national debt, enlisted sympathetic groups to criticize the proposal and targeted Republican members of Congress who might oppose it. He recalled that in December 2004 people thought Bush would succeed, and by May 2005 the plan was dead.⁠[1][1][1][1][1][1]

During the 110th Congress he was still chief of staff in Senator Baucus’s office; he served as Baucus’s senior adviser and chief of staff while Baucus chaired the Senate Finance Committee.⁠[6][6][7]

Helps Elect Jon Tester to the Senate

Messina worked on Montana Democrat Jon Tester’s 2006 US Senate campaign; he said that by the end of the campaign an average Montana television viewer was seeing pro-Tester ads twenty times a week.⁠[8][8]

National Chief of Staff of the Obama Campaign

In June 2008, Messina joined Barack Obama’s presidential campaign as national chief of staff, coordinating field operations and political policy; campaign manager David Plouffe put him in charge of day-to-day operations. He controlled campaign spending, saying “everything’s gotta go through me to get spent,” and after fundraising surged in September he added tens of millions of dollars to the media and mail budgets. He also led the research team on Republican John McCain’s potential running mates.⁠[9][1][9][9][8][1]

Transition Personnel Director and White House Appointment

After Obama won, Messina served as director of personnel for the Obama-Biden transition. On November 15, while watching the Montana–Idaho State football game in Missoula, he received a call from Obama offering him the job of White House deputy chief of staff.⁠[2][1]

White House Deputy Chief of Staff

From January 2009, Messina served as White House deputy chief of staff, reporting to Chief of Staff Rahm Emanuel and overseeing departments including legislative affairs, political affairs, personnel, scheduling and advance; he called himself “the operational guy,” whose job was to make sure the administration reached its goals and consistently moved the president’s message to the people.⁠[2][1][1][1][1][1]

In the White House he was the administration’s top liaison to progressive groups and worked on the Affordable Care Act, the economic stimulus act and the repeal of “Don’t Ask, Don’t Tell”; the firm he founded says he was integral to passing this legislation, earning him the nickname “The Fixer.”⁠[9][10][7]

Leaves the White House to Run the Reelection Campaign

In January 2011, the White House announced a new round of staff changes: Deputy Chief of Staff Messina was leaving for Chicago to manage Obama’s 2012 reelection campaign, and the portfolio of new Deputy Chief of Staff Alyssa Mastromonaco would, like his, be political in focus.⁠[11][11]

Progressive Criticism of His White House Approach

In March 2011, the progressive magazine The Nation published an article collecting criticism of Messina’s White House approach from progressive and gay rights groups: during the health care fight he was accused of stifling outside groups’ pressure on Baucus’s version of the bill and of spearheading the deals with doctors, hospitals and drug companies; on “Don’t Ask, Don’t Tell,” a gay rights group leader was said to have been rebuked by him, and critics argued that the White House was reluctant to make repeal a legislative priority. Democratic Party spokesman Hari Sevugan countered that Messina rallied progressives behind the president’s agenda and played a critical role in achieving goals including health care reform and the repeal of “Don’t Ask, Don’t Tell.”⁠[9][9][9][9][9][9]

Obama Reelection Campaign Manager

Messina was campaign manager of Obama’s 2012 reelection campaign, which ended in Obama’s victory. The firm he founded says the campaign fused technology and politics and established the blueprint for the modern presidential campaign, and former Google executive chairman Eric Schmidt called it “the best-run campaign ever.”⁠[10][10]

National Chairman of Organizing for Action

Obama announced the relaunch of his remaining campaign apparatus as a tax-exempt group, Organizing for Action, to mobilize support for important legislation in his second term, with Messina as national chairman; the group was separate from the Democratic National Committee, and its board also included Obama campaign and White House alumni such as Stephanie Cutter and Robert Gibbs. Messina said he would be deeply involved in the organization, working on issues such as immigration reform, climate change, balanced deficit reduction and reducing gun violence.⁠[12][12][12][12][12][12]

Founds The Messina Group

In February 2013, Messina and two former campaign staffers founded the strategic consulting firm The Messina Group (TMG) in Washington, D.C., starting with three people; the firm applies data-driven campaign strategies for corporate, advocacy and political clients. On May 18 of that year, he gave the commencement address at his alma mater, the University of Montana.⁠[10][13][3]

Hired as Adviser to the UK Conservatives

Britain’s governing Conservatives hired Messina to advise them ahead of the 2015 general election. He said he had long admired Prime Minister David Cameron and would offer strategic campaign advice, but would not move to London or manage day-to-day political operations; he would advise Conservative chiefs and campaign strategist Lynton Crosby while continuing to run Organizing for Action.⁠[14][15][14][15]

Co-Chair of Priorities USA Action

Priorities USA Action, a Democratic-aligned super PAC, announced its leadership for the 2016 election cycle, with Messina and former Michigan Governor Jennifer Granholm as co-chairs. Messina said the group had helped elect a Democratic president in 2012 and intended to play the same role again in 2016.⁠[16][16][16][16]

Conservatives Win the UK Election

In the May 2015 UK general election, David Cameron’s Conservatives defeated Ed Miliband’s Labour; Labour had hired another Obama veteran, David Axelrod, as an adviser. On election night Messina was in the UK with Lynton Crosby monitoring returns. Republican consultant Stuart Stevens argued that it made no sense to credit the Conservative win to Messina or blame Labour’s loss on Axelrod, since Cameron was the stronger candidate and the economy was good.⁠[17][17][17][17][17][17]

Italy and Spain

In 2016, Italy’s Democratic Party hired Messina to advise the “yes” campaign in the constitutional reform referendum championed by Prime Minister Matteo Renzi, paying him 400,000 euros, a fee confirmed by the treasurer of the party’s group in the Chamber of Deputies. The referendum suffered a resounding defeat in December, and Renzi offered his resignation.⁠[18][18][19]

That year, TMG ran digital strategy for the reelection campaign of Spanish Prime Minister Mariano Rajoy; Messina’s side says the team helped Rajoy win a surprising reelection margin.⁠[13][4]

UK Election Modeling Dispute

In Theresa May’s snap 2017 UK general election, Messina produced election modeling for Conservative headquarters. The Conservatives lost their majority in the House of Commons, and the election produced a hung parliament. May’s former chief of staff Nick Timothy later wrote that a late projection based on ground data and Messina’s modeling suggested the Conservatives would win 371 seats and a majority of 92; people familiar with Messina’s work countered that his last projection, made a week earlier, pointed to 304 seats, 22 short of a majority. Just over a week before the vote, Messina had mocked on X a YouGov poll forecasting a hung parliament.⁠[20][20][21][20][20][22][22][22][22][22]

The election study The British General Election of 2017, published in 2018, concluded that Messina’s modeling was wide of the mark in the final stretch: a week before polling day, his analysis had Labour falling to 207 seats and the Conservatives winning 371.⁠[21][21]

TMG Expands to San Francisco

TMG announced that it had opened an office in San Francisco and merged with the Silicon Valley public relations firm Greenbrier to serve technology and start-up clients; Messina also promoted Tara Corrigan to chief operating officer and Mark Medish to president.⁠[13][13]

TMG Renamed Fortius Global

TMG was renamed Fortius Global, with Messina remaining CEO and setting the vision and strategy for the firm and its companies; its political campaign work was spun out into a wholly owned subsidiary, MCM², named after the last names of Messina and three other principals. Messina said the firm was built to carry forward the innovation and culture of the 2012 Obama reelection campaign.⁠[23][24][23][23]

Foreign Parties and Leaders Served

Besides the UK Conservatives, Italy’s Democratic Party and Spain’s Rajoy campaign, the leaders Messina’s firm says it has served include Greek Prime Minister Kyriakos Mitsotakis, German Chancellor Olaf Scholz, Mexican President Enrique Peña Nieto and Argentine President Mauricio Macri; in the United States, he continues to advise Democratic organizations.⁠[25][4][4]

Board Service

As of October 2026, Messina is a director of the cryptocurrency company Blockchain.com; his public biography also lists board seats at Fortera, Vectra.ai, LanzaTech, the United States Soccer Foundation and the Montana Land Reliance.⁠[7][7]

Related Organizations, Websites, and Public Accounts

Fortius Global: Official website: https://fortiusglobal.com/ (opens in a new window).⁠[23]

Sources

  1. Former Baucus Staffer Takes Talents to White House (opens in a new window)
  2. Deputy Chief of Staff Jim Messina (opens in a new window)
  3. Obama Campaign Manager to Speak at UM Graduation (opens in a new window)
  4. Jim Messina (opens in a new window)
  5. Conservatives hire Obama campaign chief linked to homophobic ad (opens in a new window)
  6. Congressional Directory, 110th Congress: Montana (opens in a new window)
  7. About Blockchain.com (opens in a new window)
  8. Battle Plans (opens in a new window)
  9. Jim Messina, Obama’s Enforcer (opens in a new window)
  10. About Us - The Messina Group (opens in a new window)
  11. Jay Carney Picked as New White House Press Secretary (opens in a new window)
  12. Obama unveils ‘Organizing for Action’ (opens in a new window)
  13. News From The Messina Group (opens in a new window)
  14. UK Conservatives Hire Obama Campaign Strategist Messina (opens in a new window)
  15. Obama campaign manager to advise British conservatives (opens in a new window)
  16. Priorities USA Action Announces New Leadership (opens in a new window)
  17. Does David Cameron’s win mean Jim Messina is better than David Axelrod? (opens in a new window)
  18. Referendum, Jim Messina pagato 400 mila euro dal Pd per la campagna per il sì (opens in a new window)
  19. Italy’s Matteo Renzi loses vote and offers resignation (opens in a new window)
  20. Chapter 8: Why the Conservatives lost their majority—but still won (opens in a new window)
  21. Professor Philip Cowley, Obama adviser’s ‘catastrophic’ modelling made Tories confident for 2017 election (opens in a new window)
  22. Conservatives’ election blame game goes on (opens in a new window)
  23. The Messina Group Becomes Fortius Global (opens in a new window)
  24. The Messina Group rebrands as Fortius Global; launches political campaigns practice (opens in a new window)
  25. Home - The Messina Group (opens in a new window)
  26. Jim Messina (opens in a new window)