Hudson Leogrande

Leogrande has said that he dropped out of school at 16 and for a time had no stable home, staying in a friend’s studio apartment, but that he already wanted to be his own boss. While finishing high school he spent several months working evenings in chimney-cleaning telemarketing, and at 19 he went into car sales, where he was promoted to a managerial position within the year.⁠[1][1][1][1][1][1]

In the last year of his teens, Leogrande founded the at-home teeth-whitening brand PurelyWhite Deluxe, but the company did not turn a profit for years. At 22 he moved to California, where he and several friends leased homes in Los Angeles long-term and sublet them on Airbnb; he says the business at one point brought in $60,000 a month. He later returned to New York and went back to car sales to supplement his income.⁠[1][1][1][1]

During the COVID-19 pandemic, Leogrande quit car sales to work on PurelyWhite full-time. After an influencer he had met in Los Angeles posted a promotional video on SnapchatSnapchatA visual messaging and social app developed by Snap Inc., launched in 2011, with photo and video messaging, Stories, augmented-reality Lenses, Snap Map and Spotlight.Open the full entry, about $4,000 in sales came in within a day, and PurelyWhite then received hundreds of orders a day; but after Snapchat changed its algorithm, views of the content plummeted and the business declined.⁠[1][1][1][1]

In August 2022, at the age of 26, Leogrande founded the apparel brand Comfrt. He had bought the Comfrt trademark before he had a product, wanting to build a brand that made people feel comfortable both physically and mentally; the company was bootstrapped with $50,000, built around slightly weighted hoodies and sweatpants, and later expanded into blankets, backpacks, and pet apparel.⁠[2][1][1][1][1][1]

In its early days Comfrt had little management structure, and Leogrande used personal savings and money from other ventures to buy more inventory; the company ran out of money several times in 2024. He then brought on a chief operating officer and a chief financial officer, and the company took off on social media.⁠[1][1][1][1]

In April 2026, Leogrande was named a finalist for Ernst & Young’s Entrepreneur Of The Year 2026 Florida Award as founder and CEO of Comfrt. Comfrt describes itself as a lifestyle and apparel brand rooted in community, inclusivity, and mental health, and calls itself the fastest-growing direct-to-consumer apparel brand in the U.S. and the number-one lifestyle and apparel brand on TikTok Shop.⁠[2][2][2]

On June 4, 2026, Nasdaq-listed Prenetics Global announced the appointment of Leogrande as an independent director, effective immediately; Prenetics is the parent company of IM8, a health and longevity brand co-founded with David Beckham. After the appointment, three of the company’s four directors were independent, and director David Vanderveen resigned at the same time. According to Prenetics, Comfrt was projected to exceed $1 billion in revenue in 2026, was one of the largest advertisers on TikTok and Meta, and had a 600,000-strong TikTok affiliate community; Prenetics said it would apply this growth playbook to IM8.⁠[3][3][3][3][3][3][3]

Leogrande said he had been an IM8 customer before he met the brand’s founders and was joining the board to help IM8 open up TikTok Shop and build a connected MetaMetaMeta (Meta Platforms, Inc.) is a publicly listed American technology company, renamed from Facebook in 2021, that operates social communication, digital advertising, virtual reality, smart glasses and artificial intelligence businesses.Open the full entry customer-acquisition engine.⁠[3][3][3]

As of August 2026, Comfrt had a core network of about 500 content creators and 140 full-time employees, and the company said it was on track to reach $1 billion in revenue by the end of the year. Leogrande recalled that while building the business he was often still approving at 2 a.m. videos that had been due to post at 10 p.m., and that he had sacrificed relationships and his personal life for it.⁠[1][1][1][1][1]

As of October 2026, Leogrande offers one-on-one video consultations on the expert platform Intro on topics including TikTok Shop, influencer marketing, product design, advertising strategy, and early-stage growth; his page offers only a 30-minute option, priced at $20,000. He describes Comfrt as valued at more than $700 million and PurelyWHITE at more than $80 million.⁠[4][4][4]

Comfrt: Official website: https://comfrt.com/ (opens in a new window).⁠[5][1]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Public profile: https://www.linkedin.com/in/hudson-leogrande-112891231 (opens in a new window)⁠[4]