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Warby Parker

Warby Parker is a U.S. eyewear and vision-care company founded in 2010 by Neil Blumenthal, Dave Gilboa, Andrew Hunt and Jeffrey Raider, and headquartered in New York. Starting with direct online sales, it expanded into stores, contact lenses and eye exams, and is developing intelligent eyewear with Google and Samsung. Its shares trade on the New York Stock Exchange under WRBY.

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Key facts

Founding and Launch

Neil Blumenthal, Dave Gilboa, Andrew Hunt and Jeffrey Raider co-founded Warby Parker while studying for MBAs at the University of Pennsylvania’s Wharton School. They launched in February 2010, starting with online eyewear sales and seeking to reduce the cost of prescription glasses.⁠[1]

Completing $41.5 Million in Financing

According to Wharton’s report based on an interview with Blumenthal, Warby Parker completed $41.5 million in financing, with investors including J.Crew chief executive Millard Drexler and American Express.⁠[2]

Opening the First Standalone Store

The company opened its first standalone store in New York’s SoHo neighborhood, extending its online business into physical retail. Its early Home Try-On service let customers select five frames to try at home for five days.⁠[2]

Expanding into Contact Lenses

Warby Parker began selling contact lenses in fall 2019, expanding its range beyond frames, prescription glasses and sunglasses.⁠[3]

Direct Listing on the NYSE

Warby Parker’s Class A common stock began trading through a direct listing on the New York Stock Exchange under the symbol WRBY. The company is a public benefit corporation headquartered in New York.⁠[4][5]

Announcing the Target Partnership

Warby Parker and Target announced shop-in-shops staffed by Warby Parker employees, offering eyewear, contact lenses and eye exams, with five initial locations planned. Warby Parker’s 2025 impact report subsequently confirmed that the five locations had opened.⁠[6][7]

Partnering with Google on AI Glasses

The companies announced a partnership to develop AI-powered glasses for all-day use. Transaction counsel Paul, Weiss reported that Google committed up to $75 million for development and commercialization, plus a further investment of up to $75 million subject to collaboration milestones.⁠[8]

Ending Home Try-On

The company ended its Home Try-On mail service, shifting attention to stores and virtual try-on. Its 2025 impact report stated that 88% of stores offered eye exams at year-end.⁠[7]

Reporting the First Profitable Full Year

For 2025, net revenue was $871.9 million, up 13.0%, and GAAP net income was approximately $1.6 million, marking the company’s first profitable full year. It added 47 net new stores, ending the year with 323.⁠[5]

Launching Warby Parker Sport

The company launched Warby Parker Sport, initially comprising five Italian-made nylon frame designs in prescription and non-prescription versions, sold online and through its stores.⁠[9]

Unveiling the First Intelligent Eyewear Design

Warby Parker unveiled its first Intelligent Eyewear design with Google and Samsung: a dark-green nylon frame incorporating Gemini and Android XR. The announcement targeted a fall release for the initial collection.⁠[10]

Reporting Second-Quarter Results

For the quarter ended June 30, net revenue was $235.5 million, up 9.8%, and net income was approximately $4.6 million; earnings included an $11.8 million benefit from tariff refunds. Fifteen net new stores brought the total to 352.⁠[11]

Business Model and Vision Services

Warby Parker designs eyewear in-house and sells directly through its website and stores in the United States and Canada. Its offerings include prescription glasses, sunglasses, contact lenses, eye exams and vision tests. Neil Blumenthal and Dave Gilboa serve as co-chief executives.⁠[3][12][11]

Giving Program and Digital Services

Through Buy a Pair, Give a Pair and nonprofit partners, the company supports distributing a pair of glasses to someone in need for each pair sold. Its April 2026 announcement reported cumulative distribution of more than 25 million pairs.⁠[9]

Digital tools include Virtual Try-On and Advisor, which recommends frames using facial measurements and style preferences. When checked in October 2026, the separate Intelligent Eyewear page still described a forthcoming launch and offered registration for updates.⁠[13][14]

Related Organizations, Websites, and Public Accounts

Sources

  1. Neil Blumenthal Shares the Warby Parker Story (opens in a new window)
  2. What Eyewear Startup Warby Parker Sees That Others Don’t (opens in a new window)
  3. Warby Parker — History (opens in a new window)
  4. Warby Parker — Description of Business and Direct Listing (opens in a new window)
  5. Warby Parker Announces Fourth Quarter and Full Year 2025 Results (opens in a new window)
  6. Target and Warby Parker Team Up to Bring Stylish, Affordable Eyewear to More Consumers (opens in a new window)
  7. Warby Parker Impact Report 2025 (opens in a new window)
  8. Warby Parker Partners With Google on AI-Powered Eyewear (opens in a new window)
  9. Warby Parker Launches Warby Parker Sport, Expanding into the Performance Eyewear Category (opens in a new window)
  10. Warby Parker Unveils First Intelligent Eyewear Design (opens in a new window)
  11. Warby Parker Announces Second Quarter 2026 Results (opens in a new window)
  12. Warby Parker — Investor Relations (opens in a new window)
  13. Warby Parker Mobile Apps (opens in a new window)
  14. Warby Parker Intelligent Eyewear (opens in a new window)
  15. Warby Parker — X (opens in a new window)
  16. Warby Parker — YouTube (opens in a new window)
  17. Warby Parker — LinkedIn (opens in a new window)