Vic Keller
Vic Keller is an American entrepreneur, investor and business mentor who founded the ZAK automotive businesses acquired by Berkshire HathawayBerkshire HathawayBerkshire Hathaway Inc. is a multinational conglomerate holding company headquartered in Omaha, Nebraska, United States (NYSE: BRK.A/BRK.B), with businesses spanning insurance, railroads, energy, manufacturing, and retail. Warren Buffett took control of the company in 1965 and ran it until 2025, and Greg Abel succeeded him as CEO at the start of 2026. The company long held stakes in several U.S. banks, including M&T (1991–2020), Bank of America, and Wells Fargo, which it successively reduced or exited between 2020 and 2024.Open the full entry in 2015. He held management positions at Berkshire Hathaway Automotive and Optym, founded KLV Capital and Experience Ventures, and works in business investment, sale advisory and EPIC entrepreneur programs.
Contents23 sections
Key facts
Early Years: Dallas and Part-Time Work
Education: Texas Tech University
He graduated from Texas Tech University.[3]
Early Career: Banking and Automotive Businesses
He worked in commercial banking at JPMorgan Chase before moving into Wynn International’s automotive businesses and company operations.[3]
2002Founding carXperience
He founded carXperience and partnered with Cecil Van Tuyl the following year. The business developed into automotive maintenance and related services.[3]
2002–2015Expanding ZAK Products
D CEO reported that ZAK grew from one product in 2002 to more than 120 automotive chemicals by 2015, alongside electronic purchasing and vehicle-protection businesses.[4]
October 2011AAIA Impact Award
The Automotive Aftermarket Industry Association named him one of four recipients of its Impact Award: Four for the Future, identifying his affiliations as Van Tuyl Group and Phyzix Automotive.[5]
August 2013ZAK on the Inc. 5000
ZAK Products announced its inclusion in the Inc. 5000 ranking of growing U.S. private companies at number 3,727. The ranking concerned company growth, not its founder’s personal wealth.[6]
March 2015Berkshire Hathaway Acquisition
Since 2015Berkshire Hathaway Automotive Responsibilities
Following the acquisition, he continued leading ZAK and assumed senior responsibilities at Berkshire Hathaway Automotive, including parts, service and employee professional development.[8]
2015–2016EY Entrepreneur Award Finalist
He was a finalist for EY Entrepreneur Of The Year in 2015 and 2016. The published designation was finalist, rather than overall award winner.[3]
December 2017Joining Ancor Capital Partners
He joined Ancor Capital Partners as managing director and managing partner, moving into private equity and portfolio-company operations.[8]
September 2018STATinMED Acquisition Financing
July 2019Joining Optym’s Board
Optimization-software company Optym appointed him to its board effective July 1, announcing the appointment on July 30.[8]
November 2019Becoming Optym CEO
He became Optym’s CEO effective November 4. The company announced the change on January 23, 2020, alongside founder Ravi Ahuja’s move to chief science officer.[7]
Early 2020KLV Capital
Optym’s January 2020 announcement described him as having recently founded Dallas private-equity firm KLV Capital. It did not specify the firm’s exact founding date.[7]
February 2020AUTEC Acquisition
He acquired North Carolina-based AUTEC Car Wash Systems, a manufacturer of automatic soft-touch, touch-free and combination wash equipment.[10]
September 2020KLV’s Portfolio
Contemporary coverage listed Christensen Arms and AUTEC in KLV’s portfolio and identified technology, manufacturing and consumer brands among its areas of interest.[11]
January 29, 2026School of Hard Knocks Interview
School of Hard Knocks Podcast published an interview about business failures, partnerships, company sales and reducing dependence on the founder. The episode described seventeen businesses built and nine sold; these figures came from the guest and program, not an assessment of personal net worth.[2][12]
2026Experience Ventures and Business-Sale Advice
2026EPIC Entrepreneur Programs
He runs entrepreneur communities, virtual discussions and gatherings through EPIC Boardroom, and one-to-one business conversations through EPIC Strategy. His website also lists founder retreats focused on business decisions and leadership.[14]
Personal Interests
KLV Capital’s public biography lists aviation and cycling among his interests.[1]
Related Organizations, Websites, and Public Accounts
Personal website: https://vickeller.com/ (opens in a new window). X: https://x.com/vickeller (opens in a new window). YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: https://www.youtube.com/@VicKeller (opens in a new window). Related organizations: KLV Capital: https://klvcapital.com/ (opens in a new window); Experience Ventures: https://experienceventures.com/ (opens in a new window); EPIC Boardroom: https://www.epicboardroom.com/ (opens in a new window).[15][16][17][18]
Sources
- KLV Capital — People (opens in a new window)
- If I Started From Scratch Again, I’d Only Focus On This | Vic Keller (opens in a new window)
- Vic Keller executive biography (opens in a new window)
- EY Dallas Entrepreneurs of the Year 2015 — Vic Keller (opens in a new window)
- 2011 AAIA Impact Award Winners Announced (opens in a new window)
- ZAK Products Earns Prestigious Spot on Inc. 5000 List (opens in a new window)
- Vic Keller Becomes New Optym CEO (opens in a new window)
- Vic Keller Joins Optym Board of Directors (opens in a new window)
- Capital Southwest Supports Ancor Capital Partners Acquisition of STATinMED (opens in a new window)
- Automotive industry executive Vic Keller acquires AUTEC Car Wash Systems (opens in a new window)
- DBJ Q&A: KLV Capital Founder Discusses the Firm’s Acquisition Strategy (opens in a new window)
- Vic Keller — Building Durable Businesses and Partnerships (opens in a new window)
- Vic Keller — Experience Ventures (opens in a new window)
- Vic Keller — Official Biography & EPIC (opens in a new window)
- Vic Keller — official website (opens in a new window)
- Vic Keller — YouTube channel (opens in a new window)
- Vic Keller — official video and social links (opens in a new window)
- Vic Keller (@vickeller) — X (opens in a new window)