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Tony Robbins

Tony Robbins is an American author, speaker, entrepreneur and personal-development coach born on February 29, 1960. He founded Robbins Research International and the Tony Robbins Foundation. Known for large seminars and books including Unlimited Power, Awaken the Giant Within and MONEY: Master the Game, he is also involved in investing, health services and philanthropy.

Contents30 sections
Key facts

Birth

Tony Robbins was born in California, United States.⁠[1]

Early Life: Family Experiences and Mentors

He recalled financial hardship in childhood and said a stranger’s Thanksgiving gift of food influenced his later emphasis on giving. At seventeen, he heard Jim Rohn speak and came to regard him as an important mentor in personal development. In his twenties, he also learned modeling approaches associated with neuro-linguistic programming (NLP) from John Grinder.⁠[2][3]

Establishing Robbins Research International

He established Robbins Research International to develop his speaking and personal-development coaching business.⁠[1]

Publishing Unlimited Power

His first book, Unlimited Power, was published, addressing personal and professional goals.⁠[1]

Publishing Awaken the Giant Within

Awaken the Giant Within addresses emotions, behavioral habits and personal goals, becoming one of his signature works. Simon & Schuster also released an audio edition that year.⁠[4][5]

Establishing His Foundation

He established the Tony Robbins Foundation, whose work includes Basket Brigade food assistance, youth education, educational resources for prisons and grants to charitable organizations.⁠[6]

FTC Franchise Settlement Agreement

The Federal Trade Commission alleged that he and Robbins Research International misrepresented seminar-franchise earnings and failed to supply required disclosures. They agreed to pay $221,260 in redress and repurchase certain unused materials. The FTC said the proposed consent decree required court approval and that settlement did not constitute an admission of a legal violation.⁠[7]

Marriage to Sage

After his marriage to Becky Jenkins ended in 2001, he married Sage Humphrey that October.⁠[1]

TED Talk

At TED2006, he delivered Why we do what we do, discussing the motivations behind human behavior.⁠[8]

Partnership with Feeding America

He partnered with Feeding America on the 100 Million Meals Challenge, supporting food assistance through donations and public participation. The initiative later expanded to a billion-meal goal, supported collectively by the partnership network and donors.⁠[9]

Publishing MONEY: Master the Game

Simon & Schuster published his personal-finance book MONEY: Master the Game. Drawing on interviews with investors, it presents approaches to saving, investing and financial planning.⁠[10]

Dallas Firewalk Injuries

Five people went to hospital after a Dallas event. Organizers said only five of 7,000 participants requested examination beyond on-site services.⁠[11]

Netflix Documentary Release

Joe Berlinger’s Tony Robbins: I Am Not Your Guru premiered on Netflix, documenting his six-day Date with Destiny seminar in Florida and its behind-the-scenes production.⁠[12]

Publishing Unshakeable

He co-authored Unshakeable: Your Financial Freedom Playbook with financial adviser Peter Mallouk, discussing market volatility, investment fees and fear in financial decision-making.⁠[13]

Apology over MeToo Remarks

He drew criticism for connecting some MeToo advocacy with seeking significance at a March seminar. On April 8, he publicly apologized and acknowledged a need to learn.⁠[14]

Misconduct Allegations and Response

BuzzFeed News published allegations of sexual harassment and other misconduct by former employees and questioned his treatment of some abuse survivors at seminars. Robbins denied inappropriate sexual behavior and called the reporting inaccurate and out of context. These were reported allegations and responses, rather than judicial findings.⁠[15][16]

Filing an Irish Defamation Case

He filed proceedings against BuzzFeed UK Ltd in Ireland’s High Court over the series of reports about his conduct. BuzzFeed said its reporting relied on interviews, recordings and documentary evidence and stood by it.⁠[17][18]

Irish Jurisdiction Ruling

Judge Mark Heslin rejected BuzzFeed UK’s application to prevent the action from proceeding on jurisdictional and forum grounds. The ruling concerned procedure, rather than a final determination of the reports’ truth or the underlying allegations.⁠[17]

Publishing Life Force

He and Peter H. Diamandis, with Robert Hariri, released Life Force, discussing precision medicine, health and related technologies. He is also a co-founder of Fountain Life, a membership business offering diagnostics and health-management services.⁠[19][20]

Billion-Meal Goal Reached

Feeding America reported that its billion-meal challenge with Robbins was completed in 2023, almost two years ahead of its original target. The figure describes the charitable partnership’s achievement.⁠[9]

Publishing The Holy Grail of Investing

He co-authored The Holy Grail of Investing with investor Christopher Zook, interviewing asset managers about alternatives including private equity, private credit and venture capital.⁠[21]

Joining The Estate Project

sbe announced The Estate, involving Sam Nazarian, Robbins, Marc Anthony and Richard Attias, combining luxury hotels, residences and preventive-health services in partnership with Fountain Life. The announcement proposed fifteen hotel and residential projects and ten urban health centers by 2030; these were development plans.⁠[22]

Irish Litigation Halted

The Irish Independent reported on March 5 that he had halted his Irish defamation action against BuzzFeed. Its public summary said the case appeared to have settled, without publishing terms. This does not establish that either side admitted inaccurate reporting or the underlying allegations.⁠[23]

Launching the Next Billion Meals Challenge

He and Feeding America announced a new ten-year initiative aiming to provide another billion meals, drawing on public donations and support from food-rescue organizations.⁠[24]

Investment Podcast

He and Christopher Zook hosted The Holy Grail of Investing podcast, presenting conversations about private-market investing. A July episode featured Blue Owl Capital’s Michael Rees and explored stakes in investment-management firms.⁠[25]

School of Hard Knocks Interview Published

School of Hard Knocks published Asking Wealthy Americans How They Got Rich! (Palm Beach), featuring Robbins discussing his experiences and career advice. This is the video’s publication date.⁠[26]

Awaken the Giant Within Anniversary Edition

He released a thirty-fifth-anniversary hardcover edition of Awaken the Giant Within, continuing its personal-development focus on beliefs, habits and goal setting.⁠[5]

AI Coaching Product

By this month, his website offered Tony Robbins AI, described as trained on his books, live events and coaching frameworks and delivering interactive responses in a simulation of his voice. It is an AI product, rather than a live conversation with Robbins himself.⁠[27]

Websites and Public Accounts

Sources

  1. Tony Robbins — Research Starters (opens in a new window)
  2. The Success Story of a Life & Business Coach (opens in a new window)
  3. The Mentors Who Coached Me (opens in a new window)
  4. Awaken the Giant Within — Audiobook (opens in a new window)
  5. Awaken the Giant Within — 35th Anniversary Edition (opens in a new window)
  6. The Tony Robbins Foundation — Mission and History (opens in a new window)
  7. Robbins Research International, Inc. (opens in a new window)
  8. Tony Robbins: Why we do what we do (opens in a new window)
  9. Tony Robbins — Why I Partner (opens in a new window)
  10. MONEY: Master the Game (opens in a new window)
  11. 5 Hospitalized After Tony Robbins Urges Them to Walk Over Hot Coals (opens in a new window)
  12. Netflix Premieres New Joe Berlinger Documentary Tony Robbins: I Am Not Your Guru (opens in a new window)
  13. Unshakeable: Your Financial Freedom Playbook (opens in a new window)
  14. Tony Robbins Is All for Sharing Stories of Abuse, Unless It Endangers CEOs (opens in a new window)
  15. 5 Women Accuse Tony Robbins of Harassment; Self-Help Guru Denies Report (opens in a new window)
  16. An Open Letter to BuzzFeed Editors and Board of Directors from Tony Robbins (opens in a new window)
  17. BuzzFeed fails to stop US self-help guru Tony Robbins suing it in Ireland (opens in a new window)
  18. Self-help star Tony Robbins is suing Buzzfeed in the Irish High Court over a series of articles (opens in a new window)
  19. Life Force (opens in a new window)
  20. Global Wellness Institute Announces Historic Partnership with Fountain Life for the Wellness Moonshot (opens in a new window)
  21. The Holy Grail of Investing (opens in a new window)
  22. Sam Nazarian and Tony Robbins Announce The Estate (opens in a new window)
  23. US self-help guru Tony Robbins halts Irish lawsuit over articles alleging sexual misconduct (opens in a new window)
  24. Tony Robbins and Feeding America Launch The Next Billion Meals Challenge (opens in a new window)
  25. What 99% of Investors Don’t Know About GP Stakes with Michael Rees (opens in a new window)
  26. Asking Wealthy Americans How They Got Rich! (Palm Beach) (opens in a new window)
  27. Tony Robbins AI (opens in a new window)
  28. Tony Robbins (@TonyRobbins) (opens in a new window)
  29. Tony Robbins — YouTube (opens in a new window)