ABAB Pedia

Sara Blakely

Sara Blakely (born February 27, 1971) is an American entrepreneur, inventor and philanthropist who founded the shapewear brand SPANX and footwear brand SNEEX. She launched SPANX in 2000, sold a majority stake while retaining ownership in 2021, introduced SNEEX in 2024 and entered the National Inventors Hall of Fame in 2026.

Contents26 sections
Key facts

Birth

Sara Blakely was born in Clearwater, Florida, United States.⁠[1]

University Graduation

She graduated from Florida State University with a bachelor’s degree in communications.⁠[1]

Early Career

She briefly worked at Disney before selling fax machines for Danka and advancing into sales training. This door-to-door sales experience preceded her founding of SPANX.⁠[2]

Product Idea

She cut the feet off pantyhose to wear beneath white trousers, prompting development of footless shapewear. The brand identifies this clothing experiment as the starting point for SPANX.⁠[3]

Launching SPANX

She launched SPANX from her apartment, bringing her product idea to market. She initially financed the business herself.⁠[4][2]

Television Shopping

According to the National Inventors Hall of Fame, her first QVC presentation sold eight thousand units in five minutes.⁠[1]

Entrepreneurship Reality Show

She appeared on Richard Branson’s The Rebel Billionaire. Her foundation states that Branson subsequently provided $750,000 to support establishing a charitable foundation.⁠[5]

Establishing a Foundation

She established the Sara Blakely Foundation to support programs involving women’s education, entrepreneurship and the arts. The organization later adopted the name Red Backpack Foundation.⁠[5][1]

Marriage

She married entrepreneur Jesse Itzler in Boca Grande, Florida.⁠[2]

Forbes Billionaires List

Forbes estimated her net worth at $1 billion and identified the forty-one-year-old as that year’s youngest self-made female billionaire. The figure was the magazine’s estimate at the time.⁠[2]

Joining the Giving Pledge

The Giving Pledge records her joining in 2013. Participants commit the majority of their wealth to philanthropy.⁠[6]

Investing in the Atlanta Hawks

An ownership group led by Tony Ressler acquired the Atlanta Hawks. Its named investors included Blakely and her husband Jesse Itzler; Ressler served as principal owner and board chairman.⁠[7]

The Belly Art Project Published

The Belly Art Project: Moms Supporting Moms was published, featuring paintings on pregnant women’s bellies. It combined creative photography with maternal-health philanthropy, with author proceeds supporting Every Mother Counts.⁠[8]

Florida Inventors Hall of Fame

She was inducted into the Florida Inventors Hall of Fame in recognition of her shapewear inventions and entrepreneurial career.⁠[4]

Red Backpack Fund

During the COVID-19 pandemic, she committed $5 million to the Red Backpack Fund in partnership with GlobalGiving, providing $5,000 grants for one thousand women-led small businesses.⁠[9]

Majority-stake Sale Announced

Blackstone announced an agreement to acquire a majority stake in SPANX at a $1.2 billion company valuation. Blakely would retain a significant stake and become executive chair at closing. The valuation was not her personal net worth or proceeds.⁠[10]

Transaction Completed

SPANX and Blackstone announced completion of the transaction and disclosed participation by investors including Oprah Winfrey, Reese Witherspoon and Whitney Wolfe Herd.⁠[11]

SPANX Leadership Changes

SPANX announced Cricket Whitton as chief executive and Jeanne Jackson as executive chair. The announcement identified Blakely as its founder.⁠[12]

Launching SNEEX

She launched SNEEX, a footwear brand combining high-heel styling with sneaker design. Its initial range comprised three styles and ten colorways; comfort claims were made by the brand itself.⁠[13]

Interview

She was interviewed by School of Hard Knocks.⁠[14]

National Inventors Hall of Fame

She was inducted into the National Inventors Hall of Fame, whose record identifies U.S. patent 6,276,176.⁠[1]

SNEEX Ballerina Launch

SNEEX introduced the Ballerina, extending its hybrid high-heel and sneaker approach to another silhouette. The company described it as made in Italy and initially offered in five colorways.⁠[15]

Honorary Degree

Florida State University awarded her an honorary Doctor of Humane Letters, and she addressed its commencement ceremony. The degree was honorary.⁠[16]

SNEEX Sandal Launch

SNEEX released the Charlie Hy-Heel Sandal, extending its hybrid footwear designs to an open-toe sandal. The company described its INNERPLAY support and cushioning system.⁠[17]

Public Social Platforms

Sources

  1. Sara Blakely — National Inventors Hall of Fame (opens in a new window)
  2. How Sara Blakely of Spanx Turned $5,000 Into $1 Billion (opens in a new window)
  3. A Day in the Life — Our Founder (opens in a new window)
  4. Sara Blakely — 2018 Inductee (opens in a new window)
  5. About the Foundation (opens in a new window)
  6. Sara Blakely — The Giving Pledge (opens in a new window)
  7. Group Led by Tony Ressler Completes Purchase of Atlanta Hawks (opens in a new window)
  8. The Belly Art Project: Moms Supporting Moms (opens in a new window)
  9. Our Journey (opens in a new window)
  10. Blackstone Buys Majority Stake in SPANX, Inc. (opens in a new window)
  11. SPANX, Inc. and Blackstone Close Majority Sale, Secure New Investors Including Oprah Winfrey, Reese Witherspoon and Whitney Wolfe Herd - Blackstone (opens in a new window)
  12. SPANX Appoints Cricket Whitton as CEO and Names Jeanne Jackson as Executive Chair (opens in a new window)
  13. SPANX Founder Sara Blakely Launches New Shoe Brand SNEEX (opens in a new window)
  14. Billionaire Sara Blakely says she launched Spanx with just $5,000 (opens in a new window)
  15. SNEEX Introduces The Ballerina Hy-Heel (opens in a new window)
  16. FSU confers honorary degree on alumna and SPANX founder Sara Blakely (opens in a new window)
  17. SNEEX Introduces Hybrid High Heel Sandal (opens in a new window)
  18. Sara Blakely — James Altucher Episode 211 (opens in a new window)
  19. Grit with SPANX Founder Sarah Blakely (opens in a new window)