RedBird Capital Partners

Gerry Cardinale founded RedBird Capital Partners, focusing on investing in and building businesses in sports, media and entertainment, and financial services.⁠[1]

RedBird and NFL team owners created event hospitality business On Location, securing long-term rights and expanding operations. The business was sold to Endeavor in January 2020.⁠[2]

RedBird first invested in David Ellison’s Skydance and subsequently continued backing its media expansion.⁠[2]

Fenway Sports Group announced a significant investment from RedBird in a transaction valuing the group at $7.35 billion. Its businesses included the Boston Red Sox, Liverpool FC, sports media and related real estate. LeBron James, Maverick Carter and Paul Wachter also joined its ownership group.⁠[3]

RedBird completed its €1.2 billion acquisition of AC Milan. Yankee Global Enterprises, owner of the New York Yankees, took a minority stake and joined as a partner in the club’s sports business.⁠[4]

Ben Affleck, Matt Damon and RedBird launched independent production company Artists Equity. RedBird supplied capital and operating resources. The studio proposed broader profit participation for creators and production workers while building a business around intellectual property, production and distribution. Financial terms were undisclosed.⁠[5]

RedBird, International Media Investments and Jeff Zucker announced RedBird IMI with $1 billion in initial capital commitments to invest in news, sports and entertainment content. Zucker became its chief executive and an operating partner at RedBird.⁠[6]

The NFL and RedBird announced EverPass Media to deliver NFL Sunday Ticket to commercial venues such as bars, restaurants and hotels, beginning with the 2023 season. The NFL took a minority interest through 32 Equity. The commercial distribution arrangement was separate from residential subscription rights.⁠[7]

Ashton Thomas Private Wealth announced an agreement to join RedBird-backed Arax Investment Partners. Ashton Thomas then managed approximately $3 billion. Led by Haig Ariyan, Arax develops independent wealth management businesses through investment and operating support. Terms of the transaction were undisclosed.⁠[8]

RedBird’s channel published an interview with Gerry Cardinale and Zlatan Ibrahimović at the sixth Financial Times Business of Football Summit. Hosted by James Fontanella-Khan, it addressed AC Milan and the sports business. The channel also directed viewers to the firm’s website.⁠[9][10]

Skydance and Paramount merged. RedBird’s corporate history records a $2 billion investment giving it 22.5% of the combined company’s voting interest.⁠[2]

A RedBird spokesperson confirmed to Sky News that the firm had withdrawn its £500 million proposal to acquire the Telegraph. The proposed transaction had involved an Abu Dhabi investment partner and scrutiny of UK media ownership. The withdrawal ended that proposed acquisition before completion.⁠[11]

AC Milan announced that RedBird had refinanced the acquisition-related vendor loan provided by Elliott-associated entities with institutional debt arranged by Comvest Credit Partners. RedBird remained the sole controlling owner, while Elliott’s Gordon Singer and Dominic Mitchell stepped down from the club’s board.⁠[12]

Paramount completed its acquisition of Warner Bros. Discovery. The combined company became Skydance and traded on the NYSE as SKYD. The announcement identified the Ellison family and RedBird as holders of all voting shares and Gerry Cardinale as a director.⁠[13]

RedBird’s corporate history records an additional $4 billion investment for this expansion.⁠[2]

The firm combines capital investment with operating involvement in sports, media and entertainment, and financial services. Its investors include institutions and family offices. As accessed on October 11, 2026, its website reported $21 billion in assets under management.⁠[1]

RedBird is headquartered in New York. Its website also lists offices in Los Angeles, London, Abu Dhabi, Greenwich, Hong Kong, Miami, Nassau and Palm Beach, forming a network spanning North America, Europe, the Middle East and Asia.⁠[14][15]

RedBird Capital Partners: Official website: https://redbirdcap.com/ (opens in a new window); YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: https://www.youtube.com/@redbirdcapital (opens in a new window); LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: https://www.linkedin.com/company/redbird-capital-partners-llc (opens in a new window).⁠[1][10][14]

AC Milan: Official website: https://www.acmilan.com/ (opens in a new window).⁠[12]

Skydance: Official website: https://www.skydance.com/ (opens in a new window).⁠[13]