Patrick McGuire

From 2014, McGuire published bylined articles at VICE on subjects including operations by hacker groups such as Anonymous, Canadian police monitoring of protesters, and a press freedom dispute over the Royal Canadian Mounted Police’s demand that VICE hand over a reporter’s materials.⁠[1][1][1][1]

In March 2015, as it prepared to launch a production studio and a Canadian TV network, Vice Canada announced a slate of senior appointments, under which McGuire was promoted to head of content, Vice Canada, overseeing original digital production for the brand.⁠[2][2]

After VICE later launched its Canadian TV network VICELAND, McGuire helped oversee its original television production while also being responsible for the brand’s digital and print journalism, spanning ten online channels and a monthly print magazine.⁠[3][3]

On February 9, 2018, McGuire wrote about VICE Canada’s collaboration with W5, CTV’s current affairs documentary program, on Steel Town Down: Overdose Crisis in the Soo, a documentary about the opioid crisis in Sault Ste. Marie, a city in northern Ontario; VICE Canada’s earlier documentary on the crisis, Dopesick, had been viewed more than 5 million times on YouTube.⁠[4][4][4][4][4]

McGuire worked at Vice Media for almost a decade in the 2010s; for about three years before moving to San Francisco, he was Global Head of Factual Entertainment at Red Bull.⁠[5][5]

In July 2025, McGuire moved to San Francisco to start a new media company, Soon, covering the machines, minds, and subcultures of tech’s new frontier. He said he had never worked in the tech industry before moving to San Francisco.⁠[6][5]

On January 28, 2026, McGuire announced the launch of Soon on X and LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry, saying its first documentary, about the weather modification company Rainmaker, would be released that Friday; Soon planned to publish documentaries weekly and short-form clips daily.⁠[7][7][7][6]

In his LinkedIn post, he listed team members including Brian Cimagala, Dagsen Love, Zeke Spector, and Aaron Power, thanked investor and advisor Eoghan McCabe and advisors Des Traynor, Ciaran Lee, and Abhijeet Dwivedi, and acknowledged behind-the-scenes creators including Ralph Damman; the post did not mention any funding amount.⁠[6][6][6]

On January 29, Soon held a private screening of its first full-length films, each about 15 minutes long, at the Marina Theater in San Francisco.⁠[5]

On March 4, 2026, Gazetteer SF published an article arguing that Soon, built around insider access, offers friendly coverage of an increasingly controversial tech industry, and noting that Soon’s funding was mostly undisclosed and that the only investor McGuire named in a LinkedIn post was Intercom co-founder Eoghan McCabe. McGuire declined the publication’s interview request, saying the team was “totally inundated.”⁠[5][5][5][5][5]

Soon: Official website: https://soon.tech/ (opens in a new window).⁠[8][6]

LinkedIn: Public profile: https://www.linkedin.com/in/patrick-mcguire-b5ab97146 (opens in a new window)⁠[6]