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Lori Greiner

Lori Greiner is an American entrepreneur, inventor and investor who founded consumer-products company For Your Ease Only, worked extensively in television shopping and became an investor on ABC’s Shark Tank. Her work spans household organization, consumer-product investments, publishing and television production.

Contents25 sections
Key facts

Birth

Lori Greiner was born in Chicago, Illinois, United States.⁠[1][2]

Early Life: Communications and Creative Work

She studied communications at Loyola University Chicago, worked at the Chicago Tribune while attending college, and pursued playwriting and handmade jewelry design.⁠[3]

Earring Organizer and Business Launch

She entered consumer products with an earring organizer and founded For Your Ease Only. She recalled borrowing $300,000 to develop the product and secure retail distribution, including JCPenney.⁠[4][3]

First Television Shopping Appearance

She promoted her organizer on HSN. She later recalled selling about 2,000 units in five minutes during her first television demonstration, encouraging her to continue using shopping television.⁠[5]

QVC Program

She began hosting QVC’s Clever & Unique Creations by Lori Greiner, demonstrating and selling products designed for everyday needs.⁠[4]

Jewelry Holder Patent

U.S. patent US6158578A was granted to inventor Lori Greiner for a jewelry holder with movable, interchangeable stands. The application was filed on June 30, 1997, claiming priority from June 14, 1996.⁠[6]

Mostly Memories Litigation

After Mostly Memories sued her, her husband and the company, its claims were dismissed with prejudice in 2006. In 2008, the appellate court reversed the denial of attorney fees and ordered most counterclaims reinstated, addressing fees and procedure.⁠[7]

Calgon Carbon Settlement

Calgon Carbon announced a $4.3 million payment to For Your Ease Only to settle a dispute involving anti-tarnish jewelry-box patents and business relations. For Your Ease Only agreed to withdraw related litigation and an appeal.⁠[8]

Joining Shark Tank

She joined ABC’s Shark Tank, evaluating entrepreneurs’ products and business proposals and making investments.⁠[9][2]

Investing in Scrub Daddy

On Shark Tank, she agreed to invest $200,000 for a 20% stake in Aaron Krause’s Scrub Daddy, a business built around cleaning sponges.⁠[10]

Advice on Business Pitches

In an ABC Q&A, she emphasized understanding one’s product and business, communicating its value clearly, and showing enthusiasm and respect.⁠[11]

Publishing Her Business Book

She published Invent It, Sell It, Bank It!, discussing the path from product ideas and intellectual property to manufacturing and sales. The publisher lists the print edition at 288 pages.⁠[12]

Investing in Bantam Bagels

She invested in stuffed mini-bagel producer Bantam Bagels, agreeing on television to pay $275,000 for 25% equity and subsequently helping expand sales.⁠[13]

Joint Investment in Scholly

She and Daymond John jointly invested in Christopher Gray’s Scholly, a service helping students find scholarships for which they could apply.⁠[14]

Recognition for Community Work

Big Brothers Big Sisters of Greater Los Angeles presented her with its Sherry Lansing Award at its annual event, recognizing her support for young people and the community.⁠[15]

Bantam Bagels Asset Sale

Lancaster Colony announced the acquisition of Bantam Bagels’ assets for $34 million plus contingent consideration, closing on October 19. The announced price concerned the business assets; her individual proceeds were not disclosed.⁠[16]

Illinois House Recognition

The Illinois House adopted resolution HR0440 recognizing her career achievements.⁠[9]

Bed Talks with Lori

During the COVID-19 pandemic, she presented Bed Talks with Lori, interviewing entertainment and business guests through Instagram Live.⁠[17][18]

Scholly Asset Transaction

Scholly’s legal counsel announced that Sallie Mae had acquired key assets, including intellectual property, selected platform features and personnel. Deal terms were undisclosed.⁠[19]

Judgment in Company Payment Dispute

In a phone-charger sales-proceeds dispute, the Eastern District of Pennsylvania ordered For Your Ease Only to pay Stuff $453,000 plus interest and denied all other relief. The judgment concerned the company; Lori Greiner was not a named party.⁠[20][21]

School of Hard Knocks Interview

School of Hard Knocks released an interview filmed at Atlanta’s Tyler Perry Studios. She discussed using social media to start businesses, taking calculated risks, changing course when necessary and protecting distinctive products through intellectual property.⁠[22]

Family and Business Partnership

Her husband, Daniel Greiner, participates in the business. In interviews, she has described focusing on product ideas and sales while he handles finance and operations.⁠[23][20]

Other Business and Philanthropy

She also operates production company Good Place Entertainment. Her website describes education support, school visits, scholarships and disaster-relief donations among her philanthropic activities.⁠[24][25]

Public Account and Warning About Fake Ads

Her website links to @LoriGreiner on X. In a separate website notice, she warns that some weight-loss and keto advertisements use her likeness without authorization and denies endorsing those products.⁠[24][26][27]

Sources

  1. Lori Greiner Biography and Birthday (opens in a new window)
  2. Lori Greiner — Shark Tank Season 17 Biography (opens in a new window)
  3. Shark Tank’s Lori Greiner and Robert Herjavec on What Makes a Great Entrepreneur (opens in a new window)
  4. Lessons From the Shark Tank: Lori Greiner Shares Advice, Inspiration and a Season 9 Sneak Peek (opens in a new window)
  5. Shark Tank’s Lori Greiner on the No. 1 Mistake to Avoid (opens in a new window)
  6. US6158578A — Jewelry holder (opens in a new window)
  7. Mostly Memories, Inc. v. For Your Ease Only, Inc., No. 06-3560 (opens in a new window)
  8. Calgon Carbon Settles Lawsuit with For Your Ease Only, Inc. (opens in a new window)
  9. Illinois HR0440 — Congratulates Lori Greiner (opens in a new window)
  10. Scrub Daddy — Frequently Asked Questions (opens in a new window)
  11. Shark Tank — Q&A with Lori Greiner (opens in a new window)
  12. Invent It, Sell It, Bank It! (opens in a new window)
  13. Taste Radio Ep. 208: The One Word That Helped Build a $34 Million Brand (opens in a new window)
  14. How Shark Tank’s Daymond John Scored a More Than 40X Return on His Investment in Scholly (opens in a new window)
  15. Big Bash for Big Brothers Big Sisters Brings Out Hollywood’s Best (opens in a new window)
  16. Lancaster Colony Acquires Bantam Bagels, LLC (opens in a new window)
  17. Bed Talks with Lori (opens in a new window)
  18. How to Start Building Your Dream Career On Your Own (opens in a new window)
  19. Carter Ledyard Client Scholly in Asset Acquisition by Sallie Mae (opens in a new window)
  20. Stuff Electronics v. For Your Ease Only — Findings of Fact and Conclusions of Law (opens in a new window)
  21. Stuff Electronics v. For Your Ease Only — Judgment Order (opens in a new window)
  22. I Spent A Day With Shark Tank Billionaires! (opens in a new window)
  23. Lori Greiner on How Entrepreneurs Can Avoid Alienating Their Spouses (opens in a new window)
  24. About Lori Greiner (opens in a new window)
  25. I Can Be — Lori Greiner (opens in a new window)
  26. Lori Greiner (@LoriGreiner) on X (opens in a new window)
  27. Beware of Fake Ads (opens in a new window)