Josh Elizetxe

He grew up in Phoenix, learned web design and search optimization using library computers, and progressed from running blogs to providing online marketing services.⁠[1]

He was valedictorian at Alhambra High School and received a full scholarship to Barrett, the Honors College, at Arizona State University.⁠[1]

A university profile described his work with Daehee Park on marketing company CognetIQ. A 2013 update stated that the business had become Foresold and Zetchi.⁠[1]

He earned a BS in computer information systems from Arizona State University’s W. P. Carey School of Business. The university recorded that he completed his studies in two years.⁠[2][1]

He founded SNOW, a home teeth-whitening and oral-care brand. A 2019 Shopify interview dated its beginnings to 2016, while Starter Story’s business profile listed May 2017 as its start date.⁠[3][4]

In his Shopify interview, he described using personal funds for product development and expanding through social creators, celebrity partnerships and retail distribution.⁠[3]

His channel describes his involvement in the CHT exit. Acquirer MediaAlpha reported closing its purchase of substantially all Customer Helper Team assets on this date, paying $49.7 million at closing with up to $20 million in additional consideration contingent on subsequent performance.⁠[5][6]

In Kraus v. Snow Teeth Whitening, he, Snow and Foresold were defendants in civil claims including false advertising. The U.S. District Court for the Eastern District of New York dismissed the case for lack of Article III standing; the dismissal did not establish the advertising allegations as facts.⁠[7]

Another case, Poyer v. Snow Teeth Whitening, named him and related companies. The court dismissed Poyer’s, Moynihan’s and Marino’s claims but allowed Nicole Petker’s LED light enhancement claim to proceed. This procedural ruling did not finally determine the product’s effectiveness.⁠[8]

He was honored as a Young Alumni inductee at the W. P. Carey Alumni Hall of Fame event. The university also identified him as chairman of SNOW and a mentor and trustee of the Fleischer Scholars Foundation.⁠[2]

He accompanied Morton Fleischer to the Fleischer Scholars reunion. The university identified him as an inaugural scholar who helped develop Student Wallet, a platform for finding scholarships.⁠[9]

School of Hard Knocks released a long-form interview covering his early entrepreneurship, SNOW’s brand development and skills involved in building a business.⁠[10]

On episode 515, he discussed building and expanding an oral-care brand, business challenges, and the roles of community and personal development in entrepreneurship.⁠[11]

He was selected for the Phoenix Business Journal’s annual 40 Under 40 list, an honor confirmed in Arizona State University’s August 19 alumni report.⁠[12]

The public docket records an August 20 stipulation of dismissal, followed by an order dismissing the case and termination on August 21. The docket summary does not specify any settlement amount or agreement terms.⁠[13]

Going Public named him in its season-three lineup announcement and linked to his X account.⁠[14]

His university biography lists ventures including Frost Smile Care, Dealflow Brokerage, Giving Society and INALA, a hair-care brand developed with La La Anthony. His channel also describes creator-marketing work for AffiliateMarketing.com partner brands.⁠[2][5]

His X account is https://x.com/joshelizetxe (opens in a new window). His YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry channel, https://www.youtube.com/@JoshSnowYT (opens in a new window), features entrepreneurship, brand-building and talks. His LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry profile is https://www.linkedin.com/in/joshelizetxe/ (opens in a new window), and his Instagram is https://www.instagram.com/joshsnow/ (opens in a new window).⁠[14][5][15][11]