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John Imah

John Imah is a Nigerian-American technology entrepreneur and cofounder and CEO of SPREEAI. He previously worked at Samsung, Take-Two, Twitch, Facebook and Snap, with experience across gaming, business partnerships and AI for fashion retail.

Contents20 sections
Key facts

Family Background and Interest in Technology

He grew up in Dallas in a Nigerian immigrant family, taught himself programming as a teenager and explored computing by dismantling and rebuilding the family computer.⁠[1][2]

Teenage Business Ventures

According to his account at Heidelberg University, he founded and sold his first technology business at 15 and sold a mobile-gaming venture at 16.⁠[3]

University Studies and Samsung

He attended the University of Texas at Arlington, studying business administration and management information systems. A university report records that Samsung recruited him during his freshman year to work on its Galaxy line.⁠[2][3]

Early Career at Take-Two and Twitch

In an interview, he described moving from Samsung to Take-Two Interactive, shifting from engineering to business, then working on esports and partnerships at Twitch before joining Facebook’s entertainment and gaming operations.⁠[4]

Facebook Gaming Creator Initiatives

Facebook published an announcement coauthored by Imah and product manager Nick Miller introducing the Level Up program for emerging gaming creators and the fb.gg video destination. It identified him as Gaming Creator Program Lead.⁠[5]

Joining Snap

People of Color in Tech reported that he joined Snap in 2018 to lead global partnerships and strategy, with work spanning gaming and platform partnerships.⁠[6][4]

Discussing Game Development Partnerships

In a Mogul Millennial interview, he advised developers to explain a game’s visual narrative, revenue model and fit with the platform, while remaining open to changes prompted by partnership feedback.⁠[4]

Cofounding SPREEAI

He cofounded SPREEAI and became CEO, developing AI for fashion retail, including virtual try-on, sizing and personalized shopping. The company identifies Bob Davidson as a fellow cofounder and chairman.⁠[7][8]

Heidelberg University Keynote

He addressed Heidelberg University’s HYPE Career Ready program, discussing entrepreneurship and corporate work and encouraging students to keep learning from others.⁠[3]

Presenting Virtual Try-On Technology

SPREEAI described a product that uses shoppers’ photographs to visualize clothing and announced that Naomi Campbell had joined its board. The release identified online stores and physical retail as intended settings.⁠[9]

Financing and Brand Partnerships

The company announced financing of an undisclosed amount led by The Davidson Group, reporting a $1.5 billion valuation and partnerships with Sergio Hudson and Kai Collective. The figure referred to the company’s stated valuation.⁠[10]

Industry Recognition and Interviews

He was featured in AFROTECH’s Future 50 and a related Black Tech Green Money interview. Observer placed him at number 60 on its 2025 AI Power Index.⁠[11][12]

CFDA Discussion on Fashion and AI

He joined designer Stacey Bendet for a Lincoln Center discussion moderated by CFDA’s Steven Kolb, examining how AI can support fashion creativity alongside human aesthetic judgment.⁠[13]

Wharton Retail AI Panel

At a Wharton Baker Retailing Center panel, he discussed embedding technology within branded shopping experiences and emphasized understanding fashion’s culture and customer relationships.⁠[7]

Met Gala Appearance

CFDA’s event gallery documented his Met Gala appearance in Harbison Studio alongside designer Charles Harbison.⁠[14]

School of Hard Knocks Podcast

School of Hard Knocks Podcast released an approximately 63-minute interview covering his early ventures, technology career, family influences and SPREEAI.⁠[15]

Product and Leadership Interview

In Esquire Portugal, he emphasized timely decisions and responsibility for outcomes. He said virtual try-on must preserve garment fit, texture and personal style while meeting retail requirements for privacy and reliability.⁠[16]

Music and Garment Design

His public biography states that he plays French horn, trumpet and piano and designs and makes clothing.⁠[2]

Official Website and Social Accounts

Sources

  1. John Imah — Black Tech Green Money Interview (opens in a new window)
  2. John Imah — Official Press and Media (opens in a new window)
  3. HYPE Keynote Speaker: Tech Innovator Shares Career Journey (opens in a new window)
  4. John Imah Shares Tips for Game Developers (opens in a new window)
  5. New Ways for Gaming Creators to Get Started and Get Discovered on Facebook (opens in a new window)
  6. Three Major Tips for Game Developers from John Imah (opens in a new window)
  7. AI Retail Solutions: The Future of AI Retail (opens in a new window)
  8. Our Team (opens in a new window)
  9. SPREEAI Introduces Shopping Experience with AI Technology (opens in a new window)
  10. SPREEAI Is Redefining Retail with Virtual AI-Powered Try-Ons (opens in a new window)
  11. AFROTECH Future 50: John Imah of SPREEAI (opens in a new window)
  12. 2025 AI Power Index (opens in a new window)
  13. CFDA x SPREEAI: How the Future of Fashion Meets AI with a Human Touch (opens in a new window)
  14. CFDA Designers Make Their Mark at the Met Gala (opens in a new window)
  15. John Imah — School of Hard Knocks Podcast (opens in a new window)
  16. John Imah: Leadership and Building SPREEAI (opens in a new window)
  17. John Imah — Official Website (opens in a new window)
  18. John Imah — YouTube Channel (opens in a new window)