Jhalesa Seymour

Seymour has described growing up as one of five children raised by her mother.⁠[1]

She attended the University of Central Florida. In an interview, she recalled developing soap after losing a college waitressing job and distributing samples at a campus event.⁠[2][3]

According to her account on the brand’s website, she started with $67 in 2018, making soap in her college accommodation and developing Salt.xo into a feminine-care and skincare brand.⁠[2][4]

Florida’s corporate registry records SALT.XO LLC’s formation filing on this date. The current record names Jhalesa Victoria Seymour as manager. The legal filing is distinct from her account of starting the brand.⁠[5]

She later recalled that, around 2020, a large shipment of products made at home failed to reach customers. She said she used company reserves to remake and resend the products, influencing her approach to cash reserves and team management.⁠[6]

In an interview with Forbes contributor Cheryl Robinson, she discussed how motherhood shaped her sense of responsibility to her team and family. The article also reported a Shopify milestone award for 100,000 sales.⁠[3]

She appeared on episode 42 of Donni Wiggins’s Full Transparency to discuss founding the brand, teamwork, demand pressures and managing entrepreneurial stress.⁠[7]

SheaMoisture’s official SheaList names Seymour and Salt.xo under its 2024 Dartmouth Fellowship, an entrepreneurship-support program.⁠[8]

According to production partner Benny Renee Studios, Salt.xo refreshed its visual identity and packaging in the second quarter of 2024, including founder portraits and social-media and website assets.⁠[9]

Grind Pretty reported plans for Salt.xo’s private Sacred Seven event in Miami on April 19, celebrating the brand’s seventh anniversary.⁠[10]

The Women’s Edge ranked Salt.xo No. 60 in its 2025 Top 100 Women-Led Businesses in Florida, naming Seymour as its leader and Sanford as its location.⁠[11]

She told Inc. that demand temporarily overwhelmed Salt.xo’s TikTok Shop storefront, which resumed after warehouse and manufacturing expansion. A TikTok spokesperson reported more than $550,000 in platform sales; this was not the company’s annual revenue.⁠[12]

In a Business Insider as-told-to essay, the mother of two sons discussed budgeting and saving, distinguishing company sales from her own wealth.⁠[1]

Invest Fest’s official lineup identifies her as Salt.xo’s founder and CEO. The Source reported her participation in a panel moderated by Melyssa Ford with Olivia Griffian and Jatali Bellanton, alongside the brand’s booth and on-site promotion.⁠[4][13]

School of Hard Knocks published an approximately 39-minute interview covering entrepreneurship, marketing, fulfillment and money management. Its description put company annual sales above $20 million; this was a program claim, not audited personal net worth. Original video: https://www.youtube.com/watch?v=btaHofImbYU (opens in a new window).⁠[14]

Where Is The Buzz and The Source reported that she earned a bachelor’s degree in education and received a teaching-job offer. Those reports did not specify a graduation date.⁠[15][13]

She is Salt.xo’s founder and CEO. Its website sells cleansing gels, soap, body oils and scrubs, with content and events centered on feminine care.⁠[2]

Her verified Instagram account is https://www.instagram.com/jhalesa.xo/ (opens in a new window), which links to Salt.xo’s website. The School of Hard Knocks episode description links to the same account.⁠[16][14]