Jason Mickool

A historical Florida Financial Advisors regulatory brochure records Jason Mickool’s birth year as 1969.⁠[1]

His public professional profile lists Bristol Community College. In a video posted on his account, he said he left college and continued learning through mentors and practical experience.⁠[2][3]

Registration records place him at the firm now called Ameriprise in 1995–2006 and New England Securities in 2007–2013. His company biography describes roles as a field vice president at American Express Financial Advisors and managing partner at New England Financial.⁠[4][5]

His registration history lists Voya Financial Advisors in 2013–2014.⁠[4]

The regulatory report records a 2014 variable-annuity transfer complaint as denied, rather than an arbitration or civil judgment.⁠[4]

Voya reported permitting him to resign during an investigation concerning supervision of another representative’s marketing activities.⁠[4]

He worked in investment advice at McAdam and helped develop its Tampa operations. His company biography places this period before the founding of Florida Financial Advisors.⁠[5][4]

He founded Florida Financial Advisors (FFA), providing financial planning and investment advisory services. He later recalled starting at his kitchen table after encouragement from his wife.⁠[6][7]

Trinity Wealth Securities’ annual financial statements record his purchase of the firm from its previous owners, bringing it under common ownership with FFA.⁠[8]

The financial statements disclose a 2022 partial sale to AmeriLife. Following reorganization, his entity held 40% of the holding company and an AmeriLife affiliate held 60%. The filing records FINRA approval of the associated business change on February 13, 2023.⁠[8]

AmeriLife announced its partnership with FFA, identifying Jason and Allyson Mickool as CEO and CFO respectively. It described a network of more than 150 licensed planners and advisors across FFA and associated brands; transaction terms were not disclosed.⁠[9]

FFA ranked No. 1,191 on the 2025 Inc. 5000 list of growing US private companies, which identified Jason Mickool as its leader.⁠[10]

FFA’s subsequent regulatory brochure reported $456,133,125 in regulatory assets under management on that date, all discretionary. This figure concerns client assets managed by the firm.⁠[11]

He published Built to Lead, Built to Scale: How Modern Leaders Turn Businesses Into Platforms, addressing leadership development, organizational systems and reducing dependence on founders. Google Books lists the print edition on April 21; his team held a virtual launch on April 29.⁠[12][13]

School of Hard Knocks published an approximately 51-minute interview covering entrepreneurship, recruiting, ownership, risk and cash flow. Its $130 million headline concerns a company narrative and does not establish his personal net worth. Original episode: https://podcast.ausha.co/school-of-hard-knocks-podcast/jason-mickool-he-got-fired-from-every-job-then-built-a-130m-company (opens in a new window).⁠[14]

He founded Greatness Lab to support business and team development among insurance and financial professionals; the organization also identifies Micheal Burt as a co-founder. His Take The Power Back initiative connects students, entrepreneurs and employers through career opportunities and interviews.⁠[15][16]

His wife, Allyson Mickool, helped found and operate FFA. His company biography lists travel, windsurfing, guitar and time with family and dogs among his interests.⁠[16][5]

His website, https://jasonmickool.com/ (opens in a new window), directly links to his YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry channel, https://www.youtube.com/@JasonMickool (opens in a new window), which carries Take The Power Back interviews and business content. The company channel, https://www.youtube.com/@FloridaFinancialAdvisors (opens in a new window), is separate.⁠[17][18]