Greg LaVecchia
Greg LaVecchia, also known as Gregory LaVecchia, is co-founder and CEO of Bloom Nutrition. He and his wife, Mari Llewellyn, began with an online fitness business and founded the supplement brand in 2019, later expanding into physical retail, energy drinks and soda. He also shares his business experience through a personal video channel.
Contents20 sections
Key facts
Early Life
Greg LaVecchia was born and raised in New York. He later entered fitness-related entrepreneurship and moved to Austin, Texas.[1]
2018University Graduation
He graduated from Drexel University’s LeBow College of Business. The university identifies him as Gregory LaVecchia, a member of the class of 2018.[2]
Fitness Business and Co-founding
January 2019Founding Bloom Nutrition
2020Creator Marketing
The team launched a TikTok account and partnered with creators on product videos, establishing an important channel for reaching consumers.[5]
May 2020A Daily Sales Milestone
According to Inc.’s founder interview, a restock campaign produced Bloom’s first roughly $1 million sales day. The figure concerned the brand’s product sales.[5]
October 2022Entering Target
LaVecchia described entering Target as an important step from online sales into physical retail. The team used creators to show where products could be found in stores and adapted online content to the retailer’s shopping experience.[6]
December 1, 2022Recognition in the 2023 Forbes List
Drexel announced that he and Llewellyn were selected for the Social Media category of Forbes’ 2023 30 Under 30 list, recognizing work in the creator economy.[2]
January 17, 2024External Financing
Nutrabolt announced an investment in Bloom’s $90 million financing round, taking approximately 20% ownership. Clayton Christopher and Amberstone also participated. The two founders retained majority ownership at that time.[4]
June 2024EY Regional Award
EY named LaVecchia and Llewellyn winners of its Entrepreneur Of The Year award for Greater Los Angeles.[7]
July 2024Expansion into Energy Drinks
Bloom launched sparkling energy drinks, extending the business beyond powdered supplements into canned beverages.[8]
August 2024Inc. 5000 Recognition
Bloom ranked 357th on that year’s Inc. 5000 company list. LaVecchia credited the combination of social media and sales across multiple channels for its growth.[5]
July 2025Launching Bloom Pop
The company introduced prebiotic soda Bloom Pop. LaVecchia and Llewellyn described an internal design team working on packaging, copy and brand experience to support new products.[8]
September 9, 2025Expanded Nutrabolt Partnership
Nutrabolt announced an additional investment in Bloom and said its founders and management would continue leading the brand and its strategic direction. The announcement did not disclose the resulting ownership percentage.[9]
April 2026Investing in Leisure Hydration
Leisure Hydration named him among the participants in its Series A financing, led by Midnight Venture Partners.[10]
May 30, 2026School of Hard Knocks Interview
He appeared on the School of Hard Knocks podcast to discuss building a business with his wife, retail expansion, creator marketing, product mistakes and the pressures of parenthood and management.[11]
July 2026Explaining His Market-entry Strategy
In an Entrepreneur interview, he described entering product categories consumers already understand and then seeking unmet demand. He cited shifting resources from powders toward energy drinks as an example of his approach.[12]
July 22, 2026Beverages and E-commerce
Inc. reported that beverages accounted for 75–80% of Bloom’s revenue. LaVecchia described TikTok Shop as a way to promote products and support sales through other e-commerce channels.[13]
Public Channel and Company Website
His personal YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry channel, Greg Lav, is https://www.youtube.com/@GregLaVecchia (opens in a new window) and features business and work-life content. Bloom’s company website is https://bloomnu.com/ (opens in a new window).[14][15][3]
Sources
- Greg LaVecchia — CEO at Bloom Nutrition (opens in a new window)
- Design & Merchandising Alum Recognized Among Forbes 30 Under 30 for 2023 (opens in a new window)
- About Us — Bloom Nutrition (opens in a new window)
- Nutrabolt Leads Equity Investment in Bloom Nutrition (opens in a new window)
- How a Supplement Brand Hit $1 Million in Sales in 1 Day — and Landed on the Inc. 5000 (opens in a new window)
- Having raised $90m in financing Bloom Nutrition founder, Gregory LaVecchia explains how to stay relevant at the junction of health and retail! (opens in a new window)
- EY Announces Winners for the Entrepreneur Of The Year 2024 Greater Los Angeles Award (opens in a new window)
- Want to Score Over $2 Million in Sales in 2 Weeks? Make These Hires (opens in a new window)
- Nutrabolt Expands Strategic Partnership with Bloom Nutrition, Strengthening Portfolio and Broadening Market Reach (opens in a new window)
- Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB (opens in a new window)
- Greg LaVecchia | He Had a 2.5 GPA… Now He’s Got a $1 Billion Brand (opens in a new window)
- His New Product Sold More Than $100 Million in One Year. Here’s His Strategy (opens in a new window)
- Bloom’s Energy Drink Was an Instant Hit. Now It’s 3 Times Bigger Than the Business That Made the Brand Famous (opens in a new window)
- Greg Lav — YouTube (opens in a new window)
- How to Build a Brand that Sells Out Before It Launches ft. Greg Lavecchia (opens in a new window)