Eddie Maalouf

Eddie Maalouf has said he grew up around Alpharetta, Georgia, and attended Pinecrest Academy and Bridgeway. In a separate interview, he described his family’s Lebanese background and his parents’ entrepreneurial experience.⁠[1][2]

He later studied business at the University of Georgia and developed a business plan for his family’s Tiny Towne business, through which he began working with online marketing.⁠[3]

Maalouf worked in sales at Life Time Fitness for about six months. He has highlighted customer relationship management systems and consistent prospect follow-up as important practices from that period.⁠[4]

Maalouf’s official training biography dates the launch of his first marketing agency to 2017. He subsequently operated in digital marketing as the founder of 4Media Marketing.⁠[5][3]

In a VoyageATL interview, Maalouf described moving from marketing his family’s business to serving outside clients. He presented 4Media as a team offering advertising, content production, email and text-message marketing.⁠[3]

Scoville Hot Chicken’s official history records its 2023 acquisition by Maalouf, Lijo Ooroth and Jerin Xavier. The brand was originally founded by Justin Lim. Maalouf has said he had previously been a customer.⁠[6][1]

According to Scoville’s official history, the new team rebuilt internal processes, store operations and the franchise model during this period in preparation for expansion.⁠[6]

In episode 46 of the company podcast, Maalouf and Hemon Media founder Ashton Shanks discussed merging 4Media Marketing and Hemon into BAD Marketing. Creative director Andrew Deitsch joined the conversation.⁠[7]

The company podcast released a conversation with marketer Michael Jordan. Its description stated that Jordan’s agency had joined BAD Marketing and that he led the Amazon department.⁠[8]

Scoville lists former Marco’s Pizza president Bryon Stephens joining its leadership team as a 2026 development, identifying him with franchise development.⁠[6]

School of Hard Knocks released an interview introducing Maalouf as BAD Marketing’s founder and CEO. Topics included sales, recruitment, content marketing and running businesses.⁠[9]

BAD Marketing’s website presents Maalouf as its founder and lists services including paid advertising, Amazon store marketing, email and text-message marketing, content production and sales management. Scoville lists him as its CEO.⁠[10][6]

At that time, Scoville’s website listed six operating locations in Georgia and Michigan, while marking Charlotte, Newark and New Brunswick locations as coming soon.⁠[11]

Maalouf has collaborated with Billy Gene on ecommerce training covering brand development and platforms such as Amazon. In his Chronos Agency interview, he also discussed standard operating procedures, performance indicators and hiring a finance leader.⁠[5][4]

X: Personal account: https://x.com/imakeBADads (opens in a new window). YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: Personal channel: https://www.youtube.com/@EddieMaalouf (opens in a new window). LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Personal profile: https://www.linkedin.com/in/eddie-maalouf (opens in a new window).⁠[12][13][14]

BAD Marketing: Official website: https://www.badmarketing.com/ (opens in a new window). Scoville Hot Chicken: Official website: https://www.scovillechicken.com/ (opens in a new window).⁠[10][6]