Brian Krogsgard

Krogsgard has said he discovered WordPress in 2008 and began working with it professionally in 2011. He founded and edited Post Status, a news and information website for WordPress professionals built around its community, which had nearly 1,000 members in 2017; by 2021 the site had been running for eight years, six of them as his primary job.⁠[1][2][1]

Krogsgard has said he began diving deeper into the crypto ecosystem in early 2017. His crypto account, @ledgerstatus, was registered on X (then Twitter) in August 2017.⁠[1][3][3]

In October 2017, Krogsgard gave the keynote “Why WordPress?” at WordCamp Birmingham in Birmingham, where his speaker profile described him as a writer and developer based in the city.⁠[2][2][2]

Krogsgard and Josh Olszewicz launched Ledger Cast, a cryptocurrency trading and blockchain ecosystem podcast whose first episode introduced its host as “me, Brian Krogsgard (@ledgerstatus on twitter)” and which covers trading techniques, fundamental analysis, various coins and weekly news. The show is produced under the Ledger Status name and had reached its 221st episode as of February 17, 2024.⁠[4][4][4][4][4][4]

Krogsgard co-hosts the crypto interview show UpOnly with crypto investor Cobie (Jordan Fish); the show was active around 2021. He recalled that it began when he was helping Cobie stream an interview with Bitlord, which many crypto figures joined and seven to eight thousand people watched live, becoming the show’s “episode zero”; he appeared only in a small picture-in-picture window in the corner of the screen and kept that format afterward.⁠[5][5][6][6][6]

Krogsgard announced that he had sold the second half of Post Status to Cory Miller, his partner of the previous year and a half, who would continue to run it. He said he had not been doing day-to-day WordPress work for some time and had less to say editorially, and that he planned to build a product of his own, as many friends in the WordPress world had done.⁠[1][1][1][1][1]

Flip, the NFT platform Krogsgard co-founded, closed a $6.5 million seed round led by Distributed Global and Chapter One, with participation from CMS Holdings, NFT artist PplPleasr, Keyboard Monkey, DeeZe and others; the funds were to be used to expand the team and launch the platform. Flip aggregates NFT marketplaces across multiple blockchains and layer-2 networks, letting users see collections, floor prices and trading volumes in one place.⁠[7][8][8][8][8]

The NFT marketplace Blur announced an $11 million seed round led by Paradigm, with Krogsgard participating as LedgerStatus alongside firms and individuals including eGirl CapitaleGirl CapitaleGirl Capital is a crypto investment collective made up mostly of pseudonymous members who appear on social media as cartoon characters and under assumed names. It is known for market commentary, research writing and early-stage investments, and has taken part in funding rounds for projects including Alchemix and Blur.Open the full entry and 0xMaki0xMaki0xMaki is a pseudonymous cryptocurrency developer and angel investor who served as the de facto leader of the decentralized exchange SushiSwap from 2020 to 2021 and later helped develop Heroglyphs, a protocol that rewards Ethereum solo validators.Open the full entry.⁠[9][9]

The last UpOnly episode was uploaded to YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry on December 1, 2022. In a March 2023 interview, Krogsgard said the show recorded only “sometimes,” that its sponsor had collapsed and turned out to be a fraud, so the show had no obligations to sponsors, and that they were in no hurry to find new ones.⁠[5][6][6]

In 2023, Krogsgard acquired Weygand Surveyors, a land surveying firm in Birmingham licensed in Alabama, Georgia, Tennessee, Mississippi and Florida, which he runs as of October 2026.⁠[10][10]

Krogsgard was interviewed by BanklessBanklessBankless is a crypto media outlet focused on Ethereum and decentralized finance, run by Ryan Sean Adams and David Hoffman; its main products include a newsletter of the same name, a podcast, YouTube shows, and paid membership content. It advocates “going bankless” with crypto tools and has given rise to the community organization Bankless DAO and the early-stage venture fund Bankless Ventures.Open the full entry at ETHDenver as co-founder and chief marketing officer of Flip. He said Flip was aimed at users who are invested in an NFT community and shop for the NFTs they want, rather than those trading NFT derivatives at the margins of floor prices; host David HoffmanDavid HoffmanDavid Hoffman is a co-owner and podcast co-host of the American crypto media outlet Bankless, which he runs together with Ryan Sean Adams; the two also co-founded the venture capital fund Bankless Ventures.Open the full entry contrasted this with the professional traders Blur targets.⁠[6][6][6]

Cobie minted an NFT and said UpOnly would restart when it was burned; its terms allowed the holder to compel Cobie and Krogsgard to produce an eight-episode season, without any sponsorship rights. The asking price at the time was 10,000 ETH.⁠[5][5][5][5][5]

Coinbase bought the UpOnly NFT from Cobie for $25 million in USDC as part of a $375 million deal that also included its acquisition of Echo, the fundraising platform Cobie founded; under the terms, Cobie and Krogsgard must produce eight new episodes once the NFT is burned. Coinbase chief executive Brian ArmstrongBrian ArmstrongBrian Armstrong is an American entrepreneur and the co-founder, Chairman, and Chief Executive Officer of the crypto asset trading platform Coinbase. He founded Coinbase in 2012, led the company to a direct listing on Nasdaq in 2021, and holds a majority of its voting power through a dual-class share structure; he also founded the scientific collaboration platform ResearchHub and co-founded the longevity research company NewLimit.Open the full entry said on X that he had burned the NFT.⁠[11][11][11]

Through his company Under Vulcan, Krogsgard invests in and develops commercial real estate and other businesses in Birmingham; projects include Oak Grove Commons, a mixed-use commercial development in Homewood, 184 Oxmoor, a commercial property on Oxmoor Road, and Stonebranch, a hospitality development in Alexander City. The company also makes private investments, with examples including Seeds Coffee and LayerZero.⁠[12][12][12][12][12]

Personal website: https://krogsgard.com/ (opens in a new window)⁠[13]

X: Public account: https://x.com/ledgerstatus (opens in a new window)⁠[4]

X (real-name account): Public account: https://x.com/Krogsgard (opens in a new window)⁠[1]

Under Vulcan: Official website: https://undervulcan.com/ (opens in a new window).⁠[10]

Weygand Surveyors: Official website: https://weygand.com/ (opens in a new window).⁠[10]

Post Status: Official website: https://poststatus.com/ (opens in a new window).⁠[1]