Anastasia Soare

Soare was born in Constanța, Romania. Her memoir describes growing up around her parents’ tailoring business. Art studies influenced her later interest in facial proportion and aesthetics.⁠[1][2]

In her 2017 account, she described studying architectural engineering and training as a beautician before emigrating. Arriving in the United States in 1989 with limited English, she initially provided facials and waxing at a Los Angeles salon.⁠[3]

The company timeline dates her eyebrow service to 1990. In 1992, she rented a separate room and developed a clientele.⁠[4]

She opened her Beverly Hills salon in 1997, establishing the business from which Anastasia Beverly Hills developed.⁠[5]

According to the brand timeline, she demonstrated eyebrow shaping on Oprah’s television program in 1998.⁠[4]

The company introduced its first eyebrow product line in 2000. Its timeline dates major retailer partnerships to 2004.⁠[5][4]

In her School of Hard Knocks interview, she recalled her daughter encouraging the brand to use Instagram in 2012, enabling makeup demonstrations and direct contact with consumers.⁠[6]

In 2014, the brand launched Contour Powder Kit and expanded beyond brows through palettes and creator collaborations.⁠[4]

U.S. patent 8,997,757 B1 names her as inventor of the Golden Ratio Eyebrow Shaping Method. Filed October 15, 2013 and granted April 7, 2015, it describes facial reference lines for locating three eyebrow points.⁠[7]

TPG announced a strategic minority investment agreement with Anastasia Beverly Hills; terms were undisclosed. The announcement identified e-commerce and international expansion as priorities, with Soare and her daughter continuing to lead the business.⁠[5]

Following a $1 million pledge in 2020, the company reported $550,000 in donations and announced $450,000 in grants to eight Black women-owned businesses in February 2021. Soare participated in selection; these were corporate initiatives.⁠[8]

The brand timeline records her inclusion in Forbes’ 2023 50 Over 50 lifestyle category.⁠[4]

Forbes later reported that its 2025 ranking of America’s richest self-made women placed her 47th, with an estimated $740 million. This dated estimate is distinct from company valuation or current wealth.⁠[9]

Petunia Products filed a federal action alleging trademark and related violations involving the Raising Brows title, promotion and associated products. Defendants raised descriptive-use, fair-use and expressive-work defenses. These were the parties’ competing positions.⁠[10]

Portfolio published her 288-page memoir, Raising Brows: My Story of Building a Billion-Dollar Beauty Empire. It recounts immigration, entrepreneurship and building a beauty brand from her personal perspective.⁠[2]

Inc. included her in its 2026 Female Founders 500, highlighting her beauty business and memoir.⁠[11]

Transaction counsel Ropes & Gray announced on January 21 that the company had completed a recapitalization, substantially reducing debt and receiving $225 million in equity from Soare. She remained majority owner and CEO, with support from all lenders and minority investor TPG.⁠[12]

The court docket records dismissal without prejudice of the fifth cause of action, concerning trade dress, on March 27. That entry concerns one claim and does not establish termination of the entire federal case.⁠[13]

The WIPO panel terminated proceeding D2026-0739 without prejudice because the domain dispute overlapped with federal litigation better addressed by the court. It made no substantive infringement determination and did not resolve the federal case.⁠[10]

Her daughter, Claudia “Norvina” Soare, works in the business. TPG’s announcement identifies the mother as founder and daughter as president, describing their roles in developing the brand and products.⁠[5]

In her School of Hard Knocks interview, she emphasized cash flow, profit and reinvestment, describing continued work as motivated by enjoyment and the need to adapt to changing conditions.⁠[6]

The brand website is https://www.anastasiabeverlyhills.com/ (opens in a new window) and the memoir website is https://raisingbrowsbook.com/ (opens in a new window). The latter links to her Instagram, https://www.instagram.com/anastasiasoare/ (opens in a new window); X, https://twitter.com/anastasiasoare (opens in a new window); Facebook, https://www.facebook.com/AnastasiaSoare/ (opens in a new window); and LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry, https://www.linkedin.com/in/anastasia-soare-337806125 (opens in a new window).⁠[14][15]