Alli Webb

Webb grew up in Boca Raton, Florida. Her parents ran clothing shops, where she recalled learning the importance of customer experience.⁠[1]

She worked for Nicole Miller in New York and ran the label’s boutiques in South Florida with her brother Michael Landau. She subsequently entered hairdressing and also worked in music publicity at Rogers & Cowan.⁠[2]

In her first-person profile on Stride Consumer Partners’ website, she described training with Toni & Guy and spending several years working for New York hairstylist John Sahag.⁠[3]

She dated the start of her Los Angeles in-home blowout service, Straight-at-Home, to 2008, initially relying on referrals. Her personal profile describes its expansion as a mobile operation by 2009. Growing demand encouraged a move toward a permanent salon.⁠[3][4]

She co-founded Drybar with her brother and then-husband Cameron Webb. Its first salon opened in Brentwood, Los Angeles, in February 2010, concentrating on blowouts rather than haircuts or coloring.⁠[2]

Roark Capital announced a minority investment in Drybar on undisclosed terms, also identifying existing investor Castanea Partners. The brand had more than 60 salons at the time.⁠[5]

Abrams published her 176-page The Drybar Guide to Good Hair for All: How to Get the Perfect Blowout at Home, an illustrated guide to styling hair at home.⁠[6]

Webb’s public professional profile records her appearance as a guest investor in the tenth season of Shark Tank in 2019.⁠[4]

She and her team opened Squeeze’s first massage studio in Studio City, Los Angeles. The brand used an app for booking and payment. Webb worked with Brittany Driscoll, formerly a Drybar marketing executive, on the venture.⁠[7][8]

Helen of Troy completed its acquisition of Drybar Products LLC for approximately $255 million in cash, licensing the trademark back to salon operator Drybar Holdings LLC. The transaction concerned the product business; the announcement did not identify the purchase price as Webb’s personal proceeds.⁠[9]

WellBiz Brands announced that an affiliate had acquired Drybar’s franchisor rights, covering 141 shops at that time. Drybar Holdings continued operating 87 of them. This transaction was separate from the product-business sale.⁠[10]

In a March 2021 interview, she described launching Becket + Quill with jewelry designer Meredith Quill. After discovering and promoting Quill’s work through social media, she helped develop the name, website, packaging and publicity.⁠[11]

With Michael Landau and Brittany Driscoll, she participated in The Feel-Good Company and supported Christy Desai’s talk-therapy venture, Okay Humans, as a board member or adviser. Desai was the therapist and venture leader; Webb contributed business and brand support.⁠[12]

Webb became president of humidifier brand Canopy on February 7, 2022. In an interview at the time, she said she had also invested personally and intended to contribute to brand-building and expansion.⁠[13]

In an Entrepreneur interview, Webb and Driscoll reflected on Squeeze’s early franchise development being interrupted by pandemic closures. Driscoll described rebuilding momentum after the pause as a substantial business challenge.⁠[8]

Harper Horizon published the 224-page The Messy Truth: How I Sold My Business for Millions but Almost Lost Myself, combining memoir and business reflection on the personal costs of rapid growth and rebuilding a sense of self.⁠[14]

At a USC Greif Center event, she discussed founding Drybar and her new book. She emphasized the many everyday decisions involved in execution and the importance of choosing investors who shared the company’s direction.⁠[15]

School of Hard Knocks published a podcast interview with Webb, describing a discussion of Drybar’s beginnings, working with family, reinvention and her new brand Messy.⁠[16]

She launched Messy through Sephora and direct sales. Its initial range contained five products. She positioned the brand around working with natural hair texture and a styling method using less heat.⁠[17][18]

Fashionista reported in June 2025 that Messy had raised $5 million led by Unilever Ventures alongside friends and family. Webb later described sharing the chief executive role with her brother, with complementary brand and business responsibilities.⁠[18][1]

In a SUCCESS interview, she discussed feeling unmoored and burned out after selling the business. She said she now placed greater weight on peace, contentment and helping consumers embrace natural hair through Messy.⁠[19]

She recalled handling Drybar’s customer experience, operations and training, with Michael managing business matters and Cameron creative work. She later placed greater emphasis on listening to colleagues.⁠[1]

As of October 2026, her website presents The Messy Collective as a community for women entrepreneurs and names Glowbar, The Bardot and Bumo among brands she mentors or advises.⁠[20]

Personal website: https://www.alliwebb.com/ (opens in a new window); Messy: https://itsmessy.com/ (opens in a new window). Public accounts linked from her website include LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: https://www.linkedin.com/in/alliwebb/ (opens in a new window); Instagram: https://www.instagram.com/alliwebb/ (opens in a new window); TikTok: https://www.tiktok.com/@thealliwebb (opens in a new window).⁠[20][4]