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Adley Kinsman

Adley Kinsman is an American content creator, entrepreneur and singer. She competed on The Voice as Adley Stump, later produced The Adley Show and founded branded-content company Viralish.

Contents20 sections
Key facts

Early Life: Tulsa and the College Stage

Adley Kinsman performed earlier in her career as Adley Stump and is from Tulsa, Oklahoma. At university, she participated in choreography, cheerleading and campus organizations. She later recalled that these experiences helped her develop confidence in public speaking and performance.⁠[1][2][3][4]

A Campus Singing Performance

In 2010, encouraged by a fellow student, she performed “Forget You” at Oklahoma State University’s Varsity Revue and won best female performer. She subsequently began performing at Willie’s Saloon in Stillwater.⁠[1]

Graduation and Move to Nashville

She graduated from Oklahoma State University in 2011 after studying journalism and broadcasting. A performance video uploaded by her family attracted a Nashville investor. After receiving an artist-development opportunity, she moved there following graduation to pursue music.⁠[3][1]

Competing on The Voice

In 2012, she competed as Adley Stump on season two of NBC’s The Voice, joining Blake Shelton’s team before being eliminated in March. She had prepared her EP Like a Lady before the competition so that viewers could also hear her own material.⁠[2][3][1]

Music for Tornado Relief

After the 2013 tornado in Moore, Oklahoma, she joined other singers and songwriters in relief efforts, recorded “Weather the Storm” and donated its proceeds to the Red Cross.⁠[3]

Music Releases and Online Video

In 2015, she promoted the deluxe edition of Like This and performed during the Miss USA telecast. “Stay at Home Soldier” was another release from this period. In a later career retrospective, she dated the start of her online video work to 2015.⁠[5][6]

A Breakthrough in Comedy Video

Her “Chickens in the Bathtub!” video became a viral hit in 2016, helping shift her career toward social media.⁠[7]

Selection for GRAMMY Amplifier

In February 2016, she became one of three winners of the fourth Hyundai and Recording Academy GRAMMY Amplifier program. The initiative used song plays and social sharing in preliminary selection, followed by artist-curator decisions, to provide opportunities for emerging musicians.⁠[5][8]

Don’t Wanna Love Him Music Video

In May 2016, she released the music video for “Don’t Wanna Love Him,” produced through her GRAMMY Amplifier opportunity. The Recording Academy executive-produced it, Tony Woo Joun directed it, and Miss USA 2015 Olivia Jordan appeared in it.⁠[8]

Continuing Live Music

She later recalled opening stadium shows for Blake Shelton in 2017.⁠[6]

Producing for Facebook Watch

In early 2018, she began producing original content for Facebook Watch and hosting The Adley Show, combining comedy with branded content.⁠[3]

Announcing a Wedding Reality Series

On June 19, 2021, she and Blake Kinsman announced Internet Takeover: Wedding Edition, inviting viewers, friends and family to help choose wedding details. Filming was planned for summer and digital release for fall. She later said they financed about $1.5 million of production themselves, but the project stalled during postproduction; the amount and account are her own recollection.⁠[9][10]

Founding Viralish

Kinsman dates the founding of Viralish to 2022, describing it as a way to expand her team and share video-production methods with creators and businesses. Its services include branded-content integration, marketing-team support and campaign management.⁠[6][11]

School of Hard Knocks Podcast

On October 15, 2025, School of Hard Knocks released a roughly 79-minute interview with her about developing from an individual creator into a media-business operator.⁠[12]

As of October 2026: Branded-Content Work

As of October 2026, her public professional profile identifies her as Viralish’s founder and CEO, based in the Nashville area. Viralish lists projects for brands including Land Rover, Airheads, Raising Cane’s and HP.⁠[13][14]

Story House and Staged Content

She says she ran Story House for three years, operating more than 40 Snapchat shows and 50 Facebook pages with 15 actors and over 18 videos daily. She has also acknowledged producing content designed to provoke anger and conflict, saying she now wants to teach the methods more ethically. These scale figures are self-reported.⁠[15]

Video Pacing and Storytelling

She argues that improving story structure matters more than simply increasing posting frequency. Recalling a shaving-cream prank discussed with Rick Lax, she describes repeated takes and deliberately timed story beats as ways to hold attention. This is her account of her creative process.⁠[16][17]

Career Setbacks and Business Views

In a short School of Hard Knocks interview, she recalled filing for bankruptcy following a record-contract problem to recover rights, including commercial use of her name. She argued that hiring should emphasize work samples and practical ability, that business learning requires market experience, and that negotiators should avoid desperation and retain the ability to walk away.⁠[18]

Related Organizations, Websites, and Public Accounts

Sources

  1. Singing a Different Tune — Connect 2012, page 24 (opens in a new window)
  2. 'The Voice': Adley Stump gives new meaning to natural born talent (opens in a new window)
  3. Adley Stump (opens in a new window)
  4. Adley Kinsman - YouTube (opens in a new window)
  5. Rising Country Artist Adley Stump Named A Winner for the 2016 Grammy Amplifier Program (opens in a new window)
  6. From bankruptcy to viral videos: My journey (opens in a new window)
  7. Episode 12: Finding fame on a dare and chickens in the bathtub, with Adley Stump (opens in a new window)
  8. GRAMMY Amplifier Winner Adley Stump Debuts New Video (opens in a new window)
  9. Couple Lets Strangers on the Internet Plan Their Wedding for New Mini-Series (opens in a new window)
  10. I lost $1.5M letting the internet plan my wedding (opens in a new window)
  11. Viralish For Brands (opens in a new window)
  12. Adley Kinsman | How She Went From Broke Creator to Running One of the Internet’s Biggest Media Machines (opens in a new window)
  13. Adley Kinsman - Viralish (opens in a new window)
  14. Viralish - The Leaders In Viral Videos (opens in a new window)
  15. I have run the distribution behind viral branded content: Story House and Viralish (opens in a new window)
  16. More content does not always mean better results (opens in a new window)
  17. Your best ideas are probably too smart to go viral (opens in a new window)
  18. 23: I was bankrupt. 35: We made $10M in revenue (opens in a new window)
  19. ADLEY (@TheAdleyShow) (opens in a new window)