Deuxmoi

The operator said she and a friend started the Deuxmoi account in 2013 as part of a lifestyle project, while both were working other jobs.⁠[1]

During the COVID-19 quarantine in March 2020 the operator posted more and asked readers to send in their encounters with celebrities, and the account grew quickly; it had about 45,000 followers when posting resumed and about 162,000 by August that year, receiving 300 to 500 submissions a day.⁠[1]

The operator said she first sold merchandise in January 2021, and that the first drop was just two sweatshirts of their own design.⁠[2]

By May 2021 Deuxmoi’s Instagram account had more than 950,000 followers and had become a destination for users seeking celebrity gossip during the pandemic; its creator was anonymous and intended to stay that way.⁠[3]

Deuxmoi’s anonymous creator launched the weekly podcast Deux U, analysing the account’s most popular and controversial posts with insiders and guests; the trailer said the first episode would drop on Thursday, January 20, and described it as a Cadence13 presentation.⁠[4]

On May 9, 2022, HBO Max gave a “script-to-series” order to a drama based on Deuxmoi’s debut novel Anon Pls.⁠[5]

Sarah Schechter and Greg Berlanti were to executive produce the series.⁠[6]

The project was set up through Berlanti Productions’ overall deal with Warner Bros. Television.⁠[7]

In September 2022, during the controversy over The Try Guys member Ned Fulmer’s affair, Deuxmoi, which had more than 1.6 million followers, posted user-submitted screenshots of related texts and emails in its Instagram stories; the account makes no claim about whether its posts are true.⁠[8]

On November 8, 2022, Anon Pls., a novel by Deuxmoi with Jessica Goodman, was published by Morrow/HarperCollins; the 288-page book follows Cricket Lopez, assistant to celebrity stylist Sasha Sherman. Kirkus Reviews called it “A candid, unexpected critique of celebrity, hanger-on, and enabler culture.”⁠[9]

Publishers Weekly called it an “evocative if underwhelming” debut novel, finding too much exposition and forced character development.⁠[10]

The Daily Beast critic Fletcher Peters said bluntly that Deuxmoi was “a terrible, terrible novelist.”⁠[11]

In November 2022 Deuxmoi’s Instagram account had about 1.7 million followers and was run by an anonymous woman living in New York. She said, “I’m not hiding. I’m just trying to build a brand,” and that sightings are not posted in real time and that she alone handles posting and direct messages.⁠[12]

Deuxmoi hosted Deux Me After Dark, a celebrity gossip show broadcast live on SpotifySpotifySpotify is an audio streaming subscription service offering on-demand music, podcasts, and audiobooks through a free ad-supported service and a paid Premium subscription. Its parent company, Spotify Technology S.A., is incorporated in Luxembourg, has its principal operations in Stockholm, Sweden, and is listed on the New York Stock Exchange (ticker SPOT). It helped move the recorded-music business from buying and owning music to on-demand streaming and is one of the largest audio streaming subscription services by users.Open the full entry every Monday evening.⁠[13]

In December 2022 Spotify said it was ending production of several live audio shows, including Deux Me After Dark.⁠[14]

In late 2023 Deuxmoi posted an unconfirmed rumor that Taylor Swift and Joe Alwyn had held a marriage ceremony in 2020 or 2021. Swift’s publicist Tree Paine accused Deuxmoi on X of fabricated lies, saying, “There was NEVER a marriage or ceremony of ANY kind.” In a later-deleted post Deuxmoi wrote, “Either way, I apologize to Taylor.”⁠[15]

In February 2024 the operator said she signed with WME when she had almost 1 million followers and that WME takes 10% of everything except her newsletter ad deals; besides herself the team had three people (one full-time, two freelance), the podcast ran on a yearly contract then entering its third year, and she was preparing a website and an app.⁠[2]

On May 6, 2024, Deuxmoi Media LLC released version 1.0.0 of the Deuxmoi World app on the App Store, a guide to restaurants, spas and hotels that lets users filter reader-submitted celebrity sightings by venue or city.⁠[16]

The Deuxmoi website is operated by Deuxmoi LLC, whose terms effective May 13, 2024, state that it does not independently verify the information posted on the site.⁠[17]

On Deux U, the hosts criticized the performances in the HBO series Heated Rivalry and discussed actor Hudson Williams’s private love life, drawing wide criticism online; Williams replied in a comment on Deuxmoi’s Instagram post. Deuxmoi then deleted the original clip, reposted a version without the woman’s name, said it had always supported the series and said its team would not tolerate harassment or threats from internet users.⁠[18]

In May 2026 actor Nicholas Braun said on the SiriusXM show Andy Cohen Live that Deuxmoi’s sighting posts about him were especially frustrating for women he was seeing, including his current girlfriend.⁠[19]

In June 2026 Ryan O’Connell, creator of Special, said on Watch What Happens Live with Andy Cohen of the Anon Pls. series: “That’s over. It didn’t move forward.” He mentioned having had a few sessions with Deuxmoi herself.⁠[20]

As of October 2026 Deuxmoi described itself as a pop culture resource publishing readers’ celebrity sightings at restaurants and elsewhere while keeping its sources anonymous; its website has Latest, Sightings, News and Lifestyle sections and offers the Deuxmoi Cheat Sheet newsletter every Monday, the Deux U podcast and the Deuxmoi World app.⁠[21]

Deuxmoi offers brands sponsored editorial, branded social amplification, display advertising, social product placement or gifting, and long-term brand partnerships.⁠[22]

Deuxmoi: Official website: https://www.deuxmoi.world/ (opens in a new window)⁠[21]

Instagram: Official account: https://www.instagram.com/deuxmoi/ (opens in a new window)⁠[21]

TikTok: Official account: https://www.tiktok.com/@deuxmoi (opens in a new window)⁠[21]