Darius Belejevas
Overview
Darius Belejevas leads IncogniIncogniIncogni is a personal data removal subscription service launched by Surfshark that sends, and regularly repeats, deletion requests to data brokers and people search sites on users’ behalf; its operating company, Incogni Inc., was established in 2022. A Deloitte limited assurance report published in 2025 said it covered at least 420 brokers as of July 2025.Open the full entry, the personal data removal service launched by SurfsharkSurfsharkSurfshark is a cybersecurity company founded in Lithuania in 2018 and headquartered in the Netherlands. Founded by Vytautas Kaziukonis, it makes products including Surfshark VPN, Antivirus, Alert and the data removal service Incogni; in 2022 it merged with Nord Security under one holding company, and the two operate independently.Open the full entry; Surfshark’s website lists him as Incogni’s chief executive in its leadership team. In a 2024 interview he said he had previously worked in marketing with large advertising platforms such as Google Ads and Facebook Ads, and had led Incogni for a couple of years.[1][2]
Contents7 sections
Key facts
February 1, 2023Announcing People Search Site Removals
Incogni announced that it could remove personal information from people search sites, extending its service to five types of data brokers. Speaking as its head, Belejevas said: “We believe that everyone has a right to privacy.”[3]
March 25, 2024On Data Brokers and Removal Services
On the mnemonic security podcast he explained that data brokers collect personal data from apps, loyalty programs, web scraping, public records and social media, and trade it by selling datasets or licensing access through APIs. Some brokers ask for identity documents before processing deletion requests, he said, while Incogni verifies people only by name, email address and home address. The episode also covered the EU’s GDPR, California’s CCPA and California’s DELETE Act.[2]
August 13, 2025Publishing the Deloitte Limited Assurance Report
Incogni published an independent limited assurance report by Deloitte Lietuva UAB covering matters such as the number of brokers its deletion requests reach, how often requests are repeated and whether customer data is sold. “The trust of our users is what drives our service,” Belejevas said.[4]
September 7, 2026On Surfshark Group’s Acquisition of Optery
After Surfshark Group acquired a majority stake in the US data removal company Optery, Belejevas, as Incogni’s chief executive, said that combining Optery’s US-market expertise with Incogni’s global scale would strengthen protection for everyday internet users, and that the deal targeted the root cause of scams and privacy violations: “the widespread monetization of personal data.”[5]
Related Organizations, Websites, and Public Accounts
Incogni: Chief executive. Website: https://incogni.com/ (opens in a new window)[1]
Sources
- We build the most beloved security products for everyone (opens in a new window)
- Data Brokers and Removal Services (opens in a new window)
- Incogni Takes the Fight Against Data Brokers to the Next Level with People Search Site Removals (opens in a new window)
- Incogni's data removal process and standards: limited assurance provided by Deloitte (opens in a new window)
- Surfshark Group accelerates expansion with strategic acquisition of Optery (opens in a new window)