Bianca Miller-Cole

In October 2014, the tenth series of the BBC business reality show The Apprentice began, with Bianca Miller among the 20 candidates competing through a series of tasks for the chance to become Alan Sugar’s business partner with a £250,000 investment. She was then 25, ran a personal branding company, and had launched her own business at 23.⁠[1][1][1][1]

In December 2014, Miller reached the final of The Apprentice and lost to Australian entrepreneur Mark Wright, finishing as runner-up. Her business plan in the final was to launch a range of tights to match different skin tones; she had been criticised on the show for pricing her tights at £20 a pair, and after the series she cut the price to £7.99 to give the brand broader appeal, saying she was in it for the long haul.⁠[2][3][2][2][2]

Shortly after the show, she launched her first company, Bianca Miller London, a diverse hosiery brand that redefined “nude” and enabled more women to embrace their natural skin tone. The brand has made products for women since 2015, and as of October 2026 it sold tights, socks, and a skincare range.⁠[4][5][5][5]

She went on to set up The Be Group, which gives new entrants to the job market and the long-term unemployed access to personal branding and development training to help them find new opportunities; its clients have included HSBC, Google, and King’s College London.⁠[4][4]

In 2016 she was named a Power Profile by LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry, and in 2018 she was named to the Forbes 30 Under 30 list for her contribution to e-commerce.⁠[3][4]

With her husband Byron Cole she co-wrote the start-up guide Self Made: The Definitive Guide to Startup Business Success, which features interviews with well-known entrepreneurs, entertainers, and industry experts and covers every stage of business development from start-up to exit. Hachette UK’s paperback edition went on sale on May 12, 2022. The book accompanies a mentoring programme through which the couple mentored more than 200 entrepreneurs; her publisher says that since writing it she has mentored more than 1,000 entrepreneurs to help them scale their businesses to six or seven figures.⁠[4][4][6][6][3]

Her other book, The Business Survival Kit, covers topics such as imposter syndrome, stress, goal setting, and stakeholder management to help professionals and entrepreneurs not only survive but thrive in business.⁠[4][4]

On November 5, 2023, The Venture Room published interviews with entrepreneurs filmed at the UK Black Business Show in London, in which Miller-Cole appears at 10:45 in the video; the host introduced her as someone viewers would recognise from The Apprentice. She described herself as a serial award-winning entrepreneur, Sunday Times bestselling author, and business mentor, and spoke about keeping a personal brand consistent online and offline, how schools fail to give entrepreneurs and career professionals the money knowledge they need, and seeking mentoring and improving one’s business plan before asking a bank for a loan.⁠[7][7][7][7][7]

On January 1, 2026, Hachette UK published the paperback of Rich Forever: What They Didn’t Teach You about Money, Finance and Investments in School, a personal finance book she co-wrote with Byron Cole that aims to teach readers what they should have learned about money at school and help them become rich in time, freedom, and opportunity.⁠[4][8][8][8]

On September 24, 2026, Hachette UK released the paperback of Manifested Action, which she co-wrote with Byron Cole. The book argues that manifestation on its own is not enough to achieve goals without action, and explains what manifestation is, why action matters, and the steps to make dreams a reality. The publisher describes both authors as Sunday Times bestselling authors.⁠[9][9][9][9]

After The Apprentice, she returned to television as the expert business advisor on the Channel 4 six-part series Save Well, Spend Better, helping members of the public with their financial dilemmas.⁠[4]

“It’s so important to understand the value of consistency: if you’re building a personal brand, it has to be good online and offline.” She advises first working out how your personal brand shows the value you contribute to the audience you want to serve, and then thinking about how you sell as a result: build an online presence that resonates with that audience, and do the work behind the scenes offline to reach out to clients (at 10:53 in the video).⁠[7][7][7]

“Not only do we want to make money, but how do we build that money into long-term wealth?” She argues that beyond earning money, people should think about how to turn it into long-term wealth, create a legacy, and protect it (at 11:30 in the video).⁠[7]

“We get support, we get mentoring, we get people who know what they’re doing to help us on that journey.” She notes that banks are built on safety and, given the probability of a business failing, find it safer to lend for a sofa than for a business; entrepreneurs should first get mentoring and clarify their business plan, then go back to the bank manager with a clearer plan and the best information possible (at 11:42 in the video).⁠[7][7][7][7]

Bianca Miller London: Official website: https://www.biancamillerlondon.com/ (opens in a new window).⁠[5]