Alloy Automation

Sara Du and Gregg Mojica developed Alloy Automation from the idea of connecting applications and orchestrating workflows through APIs. They had previously collaborated on open-source projects and pursued the business full time after attention from a Product HuntProduct HuntProduct Hunt is a product-discovery and launch community founded by Ryan Hoover in 2013 and operated by Product Hunt, Inc. Makers present new products, while users vote, comment and review them and discover tools through categories, forums and AI search. AngelList announced its acquisition in 2016; as of November 2026, its official website lists Rajiv Ayyangar as CEO.Open the full entry launch.⁠[1]

The company joined Y Combinator’s Winter 2020 batch and focused on ecommerce during the pandemic. Its product connected merchant applications to reduce repetitive work across orders, marketing and operations.⁠[2]

On February 22, 2022, the company announced a $20 million Series A led by Andreessen HorowitzAndreessen HorowitzAndreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz. It invests from the seed stage through the growth stage and provides operational support to its portfolio companies.Open the full entry, with participation from FirstMark Capital, Hawke Ventures and others, taking cumulative funding to $27 million. a16z partner David Ulevitch joined the board.⁠[3]

The early platform combined a visual workflow engine, connectors and automation recipes to coordinate inventory, orders and customer data. Its 2022 announcement named users including Burberry, Brooklinen and Bokksu; these describe the product and customer base at that time.⁠[3]

Sara Du explained that customer demand for ERP, accounting and financial integrations encouraged a broader positioning. General integration was the original ambition, with commerce serving as the initial market; expansion required changes to the website and product marketing.⁠[4]

Unified API mapped fields from similar applications into common data models spanning commerce, ERP, accounting and customer engagement. The company positioned it alongside Flow and Embedded: unified endpoints served basic data access, while Embedded handled more complex workflows requiring user configuration.⁠[5]

In From Clicks to Commands, the company introduced a hosted MCP Registry alongside Embedded iPaaS and Connectivity API. It emphasized business-application connectivity, authentication, logging and multitenant management, while describing more automated multistep execution as a direction for development.⁠[6]

In Kinter’s Y Combinator launch post, Gregg Mojica recalled building Alloy and explicitly described the team’s subsequent pivot to accounting-focused Kinter. He characterized Alloy’s integration capabilities as a prerequisite for the new product. Sara Du separately founded Ando (team messaging)Ando (team messaging)Ando is a team messaging platform founded by Sara Du that brings people and AI agents into a shared workspace. Built around channels and messages, it emphasizes agent context, access boundaries and collaboration across tools. It launched publicly in September 2026.Open the full entry, a distinct subsequent venture.⁠[7][8]

Alloy Automation website: https://runalloy.com/ (opens in a new window).⁠[9]

X public account: https://twitter.com/AlloyAutomation (opens in a new window).⁠[9]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry company page: https://www.linkedin.com/company/alloy-automation/ (opens in a new window).⁠[9]