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Aileen Lee

Aileen Lee is the founder and managing partner of Cowboy Ventures and was previously a partner at Kleiner Perkins and the founding CEO of RMG Networks; in a 2013 study of startups she coined and popularized the business term “unicorn.”

Contents11 sections
Key facts

Current Role

Cowboy Ventures’ official profile page lists Aileen Lee as Founder & Managing Partner and describes her as working with startup teams at the very earliest stages in enterprise and consumer. The page describes her seed investing experience as spanning more than two decades.⁠[1]

Founding Cowboy Ventures

In the firm’s 10-year anniversary retrospective, Aileen wrote that fundraising for Cowboy Fund I began in 2012 and that 2012–2013 was the first full year of the business; “Cowboy” was originally just a placeholder name in the fundraising deck, taken from a family nickname her daughter gave her son, and was later kept as the official brand.⁠[2]

Contemporary Record of the First Fund

In July 2012, Aileen launched Cowboy Ventures, an independent seed fund, out of Kleiner Perkins, with a target size of $40 million; about $36 million had closed at the time, with KPCB as anchor investor. These figures are a contemporary snapshot taken during fundraising.⁠[3]

Kleiner Perkins and Operating Experience

Early Career

The “Unicorn” Term

While managing the newly formed $40 million Cowboy fund, Aileen studied billion-dollar startups from the previous decade and on that basis used “unicorn” to describe such rare, highly valued companies. She published her findings in 2013, and the term then entered the common vocabulary of the startup and investment industries.⁠[4]

Funds and Strategy

In 2023, Cowboy announced two new funds totaling $260 million: the $140 million Cowboy Fund IV for seed investments and the $120 million Mustang Fund for follow-on investments in standout existing portfolio companies. The announcement stated that about 70% of past investments were made before product launch, with continued coverage of enterprise software, developer tools, security, fintech, AI, consumer, and healthcare.⁠[5]

Education and Public Organizations

Aileen holds degrees from MIT and Harvard Business School, and she is a co-founder of All Raise, a board member of Castilleja School, and a Henry Crown Fellow.⁠[1]

HBS Degree Record

Harvard Business School’s official entrepreneurship alumni directory lists Aileen Lee as MBA 1997 and associates her with Cowboy Ventures and Kleiner Perkins.⁠[6]

Crypto Investment Impersonation Warning

Aileen’s official Cowboy profile page specifically states that she is not involved in any dedicated cryptocurrency fund or investment vehicle and advises reporting parties using her name to the authorities. The warning is meant to prevent same-name or fake crypto projects from being associated with her.⁠[1]

Sources

  1. Aileen Lee (opens in a new window)
  2. Marking Cowboy Ventures’ 10 Year Anniversary (opens in a new window)
  3. Aileen Lee Almost Done Raising $40 Million For New Seed Called Cowboy Ventures (opens in a new window)
  4. Unicorn Lessons - Aileen Lee (opens in a new window)
  5. Announcing $260M in new capital with Cowboy Fund IV & Mustang I (opens in a new window)
  6. Founders & Investors (opens in a new window)