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Gap Inc.

Gap Inc. is an apparel retailer headquartered in San Francisco, California, United States, whose brands include Old Navy, Gap, Banana Republic and Athleta, selling clothing, accessories and lifestyle products through company-operated and franchise stores and e-commerce sites. It grew out of the first Gap store, opened in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, and its shares trade on the New York Stock Exchange under the symbol GAP.

Contents13 sections
Key facts

First Store and Public Offering

Doris F. Fisher co-founded The Gap in 1969 with her husband, Donald G. Fisher, after Don was unable to find jeans that fit on a shopping trip.⁠[1]

The first Gap store opened in 1969 at 1950 Ocean Avenue in San Francisco, selling men’s Levi’s, records and tapes. In 1970 a second store opened in San Jose and Gap began selling Levi’s for women. Gap reached 25 stores in 1972, and the first Gap-label products went on sale in 1974.⁠[2]

In 1976 The Gap Stores, Inc. went public with an initial offering of 1.2 million shares at $18 per share.⁠[2]

Banana Republic and First Stores Abroad

In 1983 Gap Inc. acquired Banana Republic, a two-store safari and travel clothing business founded in Mill Valley in 1978.⁠[2]

In 1986 the first GapKids store opened in San Mateo, California. In 1987 Gap expanded outside the United States for the first time with several stores in London, and in 1989 the first Canadian Gap opened in Vancouver, British Columbia.⁠[2]

Ending Levi’s Sales and Launching Old Navy

In 1991 Gap announced that Levi’s would no longer be sold in its stores by the end of that year.⁠[2]

In 1994 the first Old Navy store, based on the Gap Warehouse prototype, opened in Colma, California, and Gap Outlet stores opened under the new Gap Factory Outlet division. In 1995 Gap and GapKids opened inside Tokyo’s Hankyu department store. The company says Old Navy reached $1 billion in annual sales in 1997, the fastest retailer to do so in under four years.⁠[2]

Founder Steps Down as Chairman and Athleta Acquisition

In 2004 Donald G. Fisher stepped down as chairman of the board while remaining a director. In 2008 Gap Inc. acquired Athleta, a women’s activewear catalog company founded in 1998. Donald G. Fisher died in 2009.⁠[2]

Entry into China and Intermix Acquisition

In 2010 Gap opened stores in Shanghai and Beijing and launched Gap.cn. In 2011 Athleta opened its first physical store, on Fillmore Street in San Francisco. In 2013 Gap Inc. acquired Intermix, a 32-store luxury boutique chain founded in 1993, and helped form the Alliance for Bangladesh Worker Safety.⁠[2]

Portfolio Changes and Power Plan 2023

In 2018 the company launched Hill City, a men’s high-performance lifestyle brand, and in 2019 it acquired the premium children’s retailer Janie and Jack. In 2020 Gap Inc. unveiled its Power Plan 2023 strategy.⁠[2]

In 2021, under the Power Plan, the company closed Hill City, sold Janie and Jack to Go Global Retail and sold Intermix to Altamont Capital Partners.⁠[2]

July–August 2023: Richard Dickson Becomes President and CEO

On July 26, 2023 Gap Inc. announced the appointment of Richard Dickson, president and chief operating officer of Mattel, as president and chief executive officer effective August 22, 2023; Bobby Martin, who had served as interim CEO, remained chair of the board.⁠[3]

Zac Posen Joins

In 2024 designer Zac Posen joined the company as executive vice president and creative director and chief creative officer at Old Navy.⁠[2]

Fiscal 2025 Results

On March 5, 2026 Gap Inc. announced results for fiscal 2025, ended January 31, 2026: net sales of $15.4 billion, up 2%, with comparable sales up 3%. By brand, Old Navy net sales were $8.7 billion (up 3%), Gap $3.5 billion (up 5%), Banana Republic $1.9 billion (down 1%) and Athleta $1.2 billion (down 10%).⁠[4]

At the end of fiscal 2025 the company had 2,474 company-operated stores and about 1,000 franchise stores, nearly 3,500 stores in about 35 countries. CEO Richard Dickson said: “I am pleased to report that Gap Inc. delivered a successful fourth quarter, marking another year of meaningful progress.”⁠[4]

Co-founder Doris F. Fisher Dies

Co-founder Doris F. Fisher died in San Francisco in 2026 at the age of 94. The company said she helped shape Gap’s advertising and product development and pushed it to focus on customers.⁠[1]

Company Scale

Gap Inc. is incorporated in Delaware. As of February 1, 2025, the end of fiscal 2024, it had about 82,000 employees and operated 2,506 company-operated stores and 1,063 franchise store locations.⁠[5]

Related Organizations, Websites, and Public Accounts

Sources

  1. Doris F. Fisher (1931–2026) (opens in a new window)
  2. History | Gap Inc. (opens in a new window)
  3. Richard Dickson Appointed President and Chief Executive Officer of Gap Inc. (opens in a new window)
  4. Gap Inc. Reports Fourth Quarter and Fiscal 2025 Results; Provides Fiscal 2026 Outlook (opens in a new window)
  5. Gap Inc. Form 10-K for the Fiscal Year Ended February 1, 2025 (opens in a new window)
  6. About | Gap Inc. (opens in a new window)