Adam Abraham

Abraham and his wife, Emily Abraham, co-owned several general resale and buy-for-cash stores in London. Noticing that high-end designer pieces from Hermès, Rolex, Van Cleef & Arpels, and Chanel were regularly coming through their doors, Abraham moved on to Prestige Buyers, a specialist venture operating on Hans Road, with the luxury trade initially run as a side business alongside their other stores.⁠[1][1][1][2]

During the COVID-19 pandemic the couple saw a gap in the market for trusted resellers of high-end luxury goods, with strong demand for buying and selling brands such as Hermès and Chanel while stores were closed; they grew their client base mainly through social media and decided to rebrand and focus on this business. On February 26, 2021, Abraham became a director of the newly formed LOVE LUXURY KNIGHTSBRIDGE LTD; Love Luxury was officially launched in early 2021, and after lockdown lifted it opened its first store on Beauchamp Place in Knightsbridge, London.⁠[3][3][3][2][4][2][5]

On July 28, 2025, The Venture Room published a compilation of street interviews filmed on London’s Bond Street that included a segment with Abraham. He said on the show that he is known for Love Luxury, which buys and sells Hermès Birkin and Kelly bags as well as watches and jewellery, and that his previous businesses included property and e-commerce; he focuses on marketing the brand and putting faces to it.⁠[6][6][6]

As of December 2025, Love Luxury had expanded from online to physical stores in London and Dubai, with high-net-worth individuals among its main clients; the organic success of its TikTok account generated substantial sales and brought customers from around the world.⁠[3][3][3]

In April 2026 Love Luxury’s London boutique marked five years since opening. The business originally traded across multiple luxury handbag brands before focusing entirely on Hermès bags, building a team with specific Hermès expertise trained to tell genuine pieces from replicas. Abraham said that when a business’s reputation in one area becomes strong enough, focusing on it exclusively is the most logical move, and that his goal is for Love Luxury to be the first place people think of when buying or selling pre-loved luxury anywhere in the world.⁠[1][1][1][1][1][1]

“Just not giving up.” He said that at 15 or 16 he failed again and again and once told his father he felt like the smartest, poorest person in the world, to which his father replied that he was now closer to success; his formula is that he won’t stop until he has succeeded (at 22:21 in the video).⁠[6][6][6]

“Be an honest, transparent person with yourself and everyone around you.” He said that when he focused more on his belief system and dealt openly with people, they could feel that energy and were keener to work with him (at 22:38 in the video).⁠[6][6]

“When I sleep at night, I make money.” He said e-commerce has been his most profitable business, because retail needs people to open the store, serve customers, and run it, while e-commerce does not (at 22:06 in the video).⁠[6][6]

Love Luxury: Official website: https://www.loveluxury.co.uk/ (opens in a new window).⁠[5]