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Chanel

Chanel is a private luxury goods company founded by Gabrielle Chanel at the beginning of the 20th century, with Chanel Limited as the parent of the group. Its business spans fashion, fragrance and beauty, and watches and fine jewellery, and it is known for Haute Couture collections presented twice a year in Paris.

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Key facts

Hat Shop, Couture House and Rue Cambon

Gabrielle Chanel opened her first hat boutique in Paris in 1910, initially with financial support from Boy Capel, followed by a second boutique in Deauville in 1912 and a couture house in Biarritz in 1915; in 1918 she took over 31 rue Cambon in Paris.⁠[1]

N°5 Fragrance

In 1921 Gabrielle Chanel created N°5, which the company describes as the first perfume by a dressmaker.⁠[1]

Incorporation of Chanel Limited

Companies House records show that Chanel Limited (company number 00203669) was incorporated in England and Wales on February 6, 1925 as a private limited company, with its registered office in London.⁠[2]

Fine Jewellery and Advertising

In 1932 Gabrielle Chanel presented the fine jewellery collection “Bijoux de Diamants,” and in 1937 she posed herself for the brand’s advertisements.⁠[1]

CEO Transition and Arrival of Leena Nair

In December 2021 Leena Nair, chief human resources officer of Unilever after a 30-year career there, was named global chief executive officer of Chanel, joining in January 2022 and based in London. The role had been held on an interim basis by co-owner Alain Wertheimer since Maureen Chiquet stepped down as CEO in early 2016.⁠[3]

2021 and 2022 Results

In May 2022 Chanel Limited announced 2021 revenues of US$15.6 billion, up 49.6% on a comparable basis from 2020, and operating profit of US$5,461 million, with close to 28,500 employees at year end. Its 2022 results, published in May 2023, showed revenues of US$17.2 billion, up 17% on a comparable basis, operating profit of US$5,776 million, and headcount above 32,000.⁠[4][5]

June–December 2024: Change of Creative Leadership

In June 2024 Virginie Viard announced her departure. She had worked at Chanel since 1987, long as Karl Lagerfeld’s right hand, and took over as creative director of the fashion collections after Lagerfeld’s death, a role she held for five years.⁠[6]

In December 2024 Chanel appointed Matthieu Blazy, previously creative director of Bottega Veneta, as Artistic Director of Fashion Activities, overseeing haute couture, ready-to-wear and accessories; he is the fourth person to lead the house’s fashion, after Gabrielle Chanel, Karl Lagerfeld and Virginie Viard. At the time Alain Wertheimer was global executive chairman and Leena Nair global CEO.⁠[7][6]

2024 Results

On May 20, 2025 Chanel Limited announced 2024 revenues of US$18.7 billion, down 4.3% on a comparable basis, operating profit of US$4,479 million, down 30%, and record capital expenditure of US$1,755 million, up 43%.⁠[8]

Blazy’s Debut and Investments

In October 2025 Matthieu Blazy presented his debut Chanel show, for Spring–Summer 2026, at the Grand Palais in Paris, followed in December by his first Métiers d’art show in the New York City subway. That year Chanel invested more than US$700 million to acquire long-standing suppliers and opened more than 40 boutiques; in June it reopened La Pausa, Gabrielle Chanel’s Mediterranean villa, after a multi-year restoration, and launched NEVOLD, an operationally independent entity dedicated to the circularity of natural textile and leather materials.⁠[9]

2025 Results

On May 19, 2026 Chanel Limited announced 2025 revenues of US$19,269 million, up 1.8% on a comparable basis—US$6,054 million in Europe, US$9,182 million in Asia Pacific and US$4,033 million in the Americas—operating profit of US$4,712 million, up 5.2%, free cash flow of US$2,646 million, up 43.6%, capital investment of US$1,449 million, and 37,984 employees at year end.⁠[9]

The company said its new global headquarters in Berkeley Square, London, was due to open by the end of 2026, and its new fragrance manufacturing facility in France opened in February 2026. Chanel provides US$125 million a year to Fondation CHANEL, an independent UK-registered charity.⁠[9]

Related Organizations, Websites, and Public Accounts

Sources

  1. Gabrielle Chanel, the founder of CHANEL | CHANEL (opens in a new window)
  2. CHANEL LIMITED overview - Find and update company information - GOV.UK (opens in a new window)
  3. Unilever CHRO leaves to pursue career as Global Chief Executive Officer, Chanel (opens in a new window)
  4. Chanel Limited Financial Results for the Year Ended 31 December 2021 (opens in a new window)
  5. Chanel Limited Financial Results for the Year Ended 31 December 2022 (opens in a new window)
  6. Matthieu Blazy appointed creative director of Chanel (opens in a new window)
  7. What does Matthieu Blazy's move to Chanel and Louise Trotter's to Bottega Veneta mean for both brands? (opens in a new window)
  8. Chanel Limited Financial Results for the Year Ended 31 December 2024 (opens in a new window)
  9. Chanel Limited Financial Results for the Year Ended 31 December 2025 (opens in a new window)
  10. Financial Results | CHANEL (opens in a new window)