Reputation House

Reputation House says it was founded in 2019, initially as an online reputation management (ORM) agency whose work centered on reacting to reputational damage after the fact.⁠[1][2]

Nikita Prokhorov is a co-founder of the company and was its executive director in 2023. He is also a co-founder and executive director of the Russian reputation management company Sidorin Lab (Сидорин Лаб); in his entry for Russia’s 2024 Ruward awards, he described himself as promoting Russian reputation management technologies in international markets under the Reputation House brand.⁠[3][4][5][5]

Between 2020 and 2022, Reputation House shifted its business focus from services to proprietary technology products, launching its first tools and releasing Reputation Check, a reputation diagnostic tool.⁠[2]

In 2022, Reputation House opened its first office in the Middle East and North Africa region, in Dubai.⁠[3][3]

Between 2023 and 2024, Reputation House launched its own platform, Risk Control Center, adding a monitoring layer covering AI tools such as ChatGPT, Gemini and Perplexity.⁠[2]

At the Seamless Saudi Arabia 2023 conference, held in Riyadh on September 4–5, 2023, Reputation House announced plans to set up a fully functional office in Riyadh and enter the Saudi market by mid-2024. At the time, the company described itself as headquartered in the United States, with offices opened in the United States, Hong Kong, Moldova and Dubai; Prokhorov said the company had a 10-year track record of managing the reputation of governments and individuals.⁠[3][3][3][3][3]

On October 3, 2023, at the Tech Innovation Awards 2023 staged by Entrepreneur Middle East at the Sofitel The Palm hotel, Reputation House won the Best Data Solutions Platform award.⁠[6][6]

In April 2024, Reputation House announced that its mobile application, the Reputation House App, available on Android and iOS, had won a Gold Stevie Award for best use of artificial intelligence and machine learning in the American Business Awards (Stevie Awards) in the United States, and that the company had also received a Silver Stevie Award for Innovation of the Year for Business Service Industries. Then chief executive Dima Raketa said the app made data analytics much faster and easier.⁠[7][7][7][7][7][7]

In January 2025, Reputation House announced that its revenue for fiscal year 2024 had reached $4.1 million (about AED 15 million), compared with $1.3 million (about AED 4.8 million) the previous year; about 70% of clients came from the corporate sector and about 20% were high-profile individuals and personal brands, with the rest from industries such as finance, real estate and pharmaceuticals; in 2024 it also signed contracts with representatives of government organizations in five countries.⁠[8][8][8][8]

In 2026, Kristina Shinkareva became chief executive officer of Reputation House. She joined in 2022 as account director and moved through operations roles to become chief operating officer; as COO, she led four simultaneous IT projects that produced two software-as-a-service products, Risk Check and Risk Control Center, and drove the company’s shift from a reputation agency to a technology-driven digital risk management platform.⁠[2][9][9][9]

The company describes its business as “digital risk protection” (Digital Risk Protection): monitoring and managing digital risks to companies and individuals across search engines, AI models, media environments and review platforms before reputation incidents occur; it has used this positioning since 2025, having previously focused on online reputation management. Its clients include enterprise companies in fintech, pharmaceuticals, B2B software and private equity, as well as executives, founders and public figures.⁠[2][2][1][1][2]

Its offering has three components: a free diagnostic tool, Risk Check; the core platform, Risk Control Center; and a research center. Risk Control Center is offered in tiers: RH Detection (monitoring), RH Control (management), RH Defence (crisis response) and RH Personal for individuals, with starting price ranges as of October 2026 of $5,000–$20,000, $12,000–$40,000, $50,000–$300,000 and $5,000–$15,000 per month, respectively. The company says it does not guarantee the removal of online content and that it works within the General Data Protection Regulation (GDPR) and platform policies to reduce the visibility and impact of harmful content.⁠[2][2][2][2][2][2][2][2][1][1]

As of October 2026, Reputation House’s Dubai office was located in Al Saqr Business Tower, and it also had offices in Wan Chai, Hong Kong, and in Riyadh, Saudi Arabia; its team works mainly remotely, with members from 13 countries. The company named in the copyright line of its website is Reputation House Marketing Management LLC, and the data controller named in its privacy policy is Reputation House L.L.C-FZ, located at Meydan in Dubai.⁠[1][1][1][1][9][1][10]

Reputation House: Official website: https://reputation.house/ (opens in a new window).⁠[1]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Public profile: https://www.linkedin.com/company/20417837 (opens in a new window)⁠[1]

YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: Public channel: https://www.youtube.com/@ReputationHouse-pr2tq (opens in a new window)⁠[1]