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Nat Eliason

Nat Eliason (Nathaniel Eliason) is a writer and entrepreneur who founded the content marketing agency Growth Machine and wrote Crypto Confidential, Husk, and The Birth of Paradise. His work spans content marketing, crypto industry writing, science fiction, and AI-assisted software development, and in 2026 he took part in building Founders SchoolFounders SchoolFounders School is an entrepreneurship high school program opened by the Alpha School network in Manhattan, New York, covering grades 9 through 12, which welcomed its first students in September 2026. Students complete their academics in the morning with AI learning software and spend the rest of the day running their own companies under the guidance of entrepreneurs; the school has drawn attention for its promise to refund tuition if a student’s business does not reach $1 million in profit and for its $150,000 annual tuition.Open the full entry, an entrepreneurship high school program under Alpha SchoolAlpha SchoolAlpha School is a for-profit network of private schools founded in Austin, Texas, in 2014, covering pre-K through 12th grade and known for a model in which students spend only about two hours a day completing core academic subjects with AI tutoring software. It was founded by MacKenzie Price and others, with software entrepreneur Joe Liemandt funding its AI software; in recent years it has expanded to dozens of locations across the United States, and its claims about educational outcomes have been questioned by education researchers.Open the full entry in New York.

Contents9 sections
Key facts

Early Life and College Startup

In his junior year of college, he co-founded Tailored Fit and received $25,000 from a Pittsburgh incubator, later raising another $50,000. In a 2018 retrospective, he wrote that the team shut the project down after spending the money, with revenue of less than $1,000; he regarded the experience as a lesson in focusing too much on fundraising and business plans while neglecting real customer needs.⁠[2]

Growth Machine

In 2017, Eliason provided search engine optimization services to Kettle & Fire, founded by Justin Mares, and then took on projects for Patreon and Spire. In September of that year, he decided to turn his independent consulting into an agency, founding Growth Machine to organize search-focused content production for clients.⁠[3]

In his 2020 retrospective, Eliason wrote that Growth Machine went through hiring and client project management problems in 2019 and then lost about half of its clients within three weeks early in the pandemic, after which the business gradually recovered. These descriptions come from the founder’s own review of the business.⁠[3]

In December 2020, Eliason handed day-to-day operations to Nora, who became chief executive officer, while he retained only limited strategic involvement. He chose at the time to hand over management rather than sell the company so that he could return to writing and other projects.⁠[3]

Cup & Leaf and Business Changes

In 2018, Eliason described Cup & Leaf, the tea business he was building, in an article on entrepreneurship. The project later spanned online sales, a content website, and a physical coffee and tea space.⁠[2][4]

His personal retrospective of March 2021 records that Cup & Leaf Cafe closed during the pandemic the previous year and that the online business was sold separately. He used it as an example of spreading operating pressure across multiple businesses and did not describe the closure of the physical store and the sale of the online business as a single transaction.⁠[4]

Crypto Industry Experience and Nonfiction Writing

Eliason wrote about his 2021–2022 involvement in the crypto industry in Crypto Confidential. The book uses his personal experience to present crypto asset speculation, code and financial risks, and the gains and losses of the market frenzy; these are accounts from his memoir and do not represent an independently verifiable current asset figure.⁠[5][6]

Crypto Confidential was published by Portfolio on July 9, 2024. The publisher positions it as a nonfiction work that explains get-rich-quick culture and its risks through an insider’s experience.⁠[6]

AI-Assisted Development and Courses

In January 2025, he launched the Build Your Own Apps course; that summer he developed the writing tool Covici. He stresses that AI lowers the barrier to writing software, but planning, debugging, security, performance, and long-term maintenance still require investment. This is a summary and judgment drawn from his personal practice.⁠[7]

Podcast, Science Fiction, and Agency Sale

On January 14, 2025, Eliason and Nathan Baugh launched the Between Drafts podcast, covering the process of writing, editing, landing a publishing deal, marketing books, and building an author career, with three episodes in the first release.⁠[8]

On May 27, 2025, he released the science fiction novel Husk, the first book in the Meru Initiative series. The story follows Isaac, a technician who maintains servers holding human digital consciousness, and deals with consciousness transfer, virtual immortality, and its costs.⁠[9][10]

Eliason’s personal website lists Growth Machine as acquired in 2025; this is a separate stage from his handover of day-to-day operations in 2020. The website does not disclose the acquisition price in that description.⁠[11][3]

New Work and Founders School

On January 20, 2026, Eliason published the science fiction novella The Birth of Paradise. The work is set in the same fictional world as Husk but takes place about a hundred years earlier, following the events involving Felix before he entered Meru, and can be read on its own.⁠[12]

In 2026, he took part in building Founders School in New York, a four-year entrepreneurship high school program within the Alpha School system. On the April 28 episode of POWERS Pod, Chris Powers interviewed Eliason about the program’s curriculum and entrepreneurship training; the school’s website lists fall 2026 as the start of its first class.⁠[11][13][14]

The school’s public materials describe AI-assisted learning of core academic subjects, with the remaining time devoted to entrepreneurship practice, and promote an arrangement under which students reach $1 million in profit before graduation or receive a tuition refund. The website FAQ states that this guarantee applies only to students who enroll in the first year, is subject to the conditions and exceptions of the enrollment agreement, and does not apply to students who voluntarily withdraw.⁠[14]

As of September 23, 2026, Eliason was still describing his work at Founders School on his X account and publicly thanked Jay Yang for sharing his experience with the school’s students the previous week. The post reflects his involvement in the school’s entrepreneurship education activities.⁠[15][16]

Related Organizations, Websites, and Public Accounts

Founders School: The entrepreneurship high school program he is helping build. Official website: https://founders.school/ (opens in a new window).⁠[11][14]

Alpha School: The education system to which Founders School belongs. Official website: https://alpha.school/ (opens in a new window).⁠[11][14]

Growth Machine: The content marketing agency he founded. Official website: https://www.growthmachine.com/ (opens in a new window).⁠[3]

Personal website: https://www.nateliason.com/ (opens in a new window), featuring articles, books, and reading notes. X: Public account: https://x.com/nateliason (opens in a new window).⁠[11][15]

Sources

  1. Nathaniel Eliason — Author Biography (opens in a new window)
  2. How to Raise $25,000 in One Day Without Investors (opens in a new window)
  3. My Last Day at Growth Machine (opens in a new window)
  4. Lessons From Year 28 (opens in a new window)
  5. Nat Eliason — Books (opens in a new window)
  6. Crypto Confidential (opens in a new window)
  7. The Past and Future of Vibe Coding (opens in a new window)
  8. Between Drafts: The Podcast for Writers and Aspiring Authors (opens in a new window)
  9. My Sci-Fi Thriller Husk is Now Available (opens in a new window)
  10. Husk — Book 1 of the Meru Initiative (opens in a new window)
  11. Nat Eliason — Author & Entrepreneur (opens in a new window)
  12. The Birth of Paradise is Now Available! (opens in a new window)
  13. The High School That Refunds Your Tuition If You Don't Make $1M (opens in a new window)
  14. Founders School — Program and FAQ (opens in a new window)
  15. Nat Eliason (@nateliason) (opens in a new window)
  16. Nat Eliason — Founders School guest session (opens in a new window)