Lucy Menghini

Before founding Six Stories, Menghini was marketing director of the social media marketing company Social Chain. She has said that the experience she gained there in search engine optimisation, paid social advertising and content creation, along with an understanding that a brand needs a face behind it, helped her stand out among small Etsy shops; she has also said what she learned from Social Chain is that “you buy from people.”⁠[1][1][1]

In 2019 Menghini founded Six Stories in Manchester with Ross Menghini. The name refers to six moments in a bride’s journey: getting engaged, choosing the bridal party, hunting for the wedding dress, the hen party, the wedding day and the honeymoon. Inspired by her own wedding preparations, she taught herself to make flower girl accessories and tulle tutus and listed them on Etsy.⁠[2][1][1][1]

As orders grew, she rented a scout hut in her hometown and recruited 23 young mothers and retired grandmothers through a local Facebook group to help make the tutus by hand, producing hundreds a week. Because customers often had to wait a long time after getting engaged before buying flower girl outfits, she introduced casual clothing to wear during wedding preparations, launching T-shirts printed with “BRIDEY” in the October before the COVID-19 pandemic.⁠[1][1][1]

When the COVID-19 pandemic struck, many weddings were cancelled or postponed, and the stock for a new collection Six Stories had planned to launch at Bridal Fashion Week in London piled up in her spare room. Menghini launched a “Free Bridey Tee” campaign on Instagram, offering affected brides-to-be a free T-shirt if they paid the postage, and ended up giving away 10,000. She has said the experience helped the team understand its customers’ mindset.⁠[1][1][1][1][1]

In 2023 Six Stories entered wholesale channels including ASOS and Selfridges, with concessions at Selfridges in Manchester’s Trafford Centre and in Birmingham, and began expanding in the United States and Germany. By August 2023 Six Stories had grown into an eight-figure business; its “WIFEY” sweatshirt was a bestseller, and she said it sold thousands a week.⁠[1][1][1][1][1]

Her advice to people starting a fashion brand is not to sit on their creativity but to start, perhaps small with just one product, and to find and collaborate with someone who knows marketing or product if they do not.⁠[1][1]

In October 2025 Six Stories appointed Richard Davies as commercial director, which Menghini said freed her to focus on the creative side. The company was then projecting revenue of about £15 million for 2025, £5 million more than the previous year, with bridesmaid dresses accounting for more than 70% of the business. The brand was sold through Selfridges, ASOS, Next, and Macy’s and Nordstrom in the United States.⁠[2][2][2][2][2]

She describes Six Stories’ positioning as “emotionally premium,” combining service, quality and a genuine connection with customers; she sees circular consumption such as dress rental and resale as an opportunity rather than a threat, and regards North America as the next major market.⁠[2][2][2]

On January 12, 2026, The Venture RoomThe Venture RoomThe Venture Room is a UK entrepreneurial media brand centered on the YouTube channel @theventureroom. Through long-form interviews with founders and street interviews such as “Asking Millionaires How They Got Rich?”, it presents entrepreneurs’ stories and advice to aspiring business owners, and runs an entrepreneur community and brand partnerships.Open the full entry released an episode of street interviews filmed in Manchester, in which Menghini was one of the interviewees. She said she made her first million by “staying very, very close to my customer”; she said in the episode that Six Stories had started with about 4.99 and expected revenue of 15 million that year, and that several businesses she ran before Six Stories had failed.⁠[3][3][3][3]

“People don’t just come when you make the product. You need to understand your customer.” Menghini said that whether you are making your first pound or your ten millionth, you cannot deviate from your customer: focus on what matters to them and don’t get stuck in process (at 01:59 in the video).⁠[3][3][3]

“Action leads to information. Stop thinking, start doing.” She advised sharing an idea on social media straight away, even at the risk of getting it wrong, because only action shows whether the idea is worth pursuing and has legs (at 03:21 in the video).⁠[3][3]

“Anxiety is just a lack of information.” She said that if you feel anxious it is usually because there is something you don’t know, so go and find out what the worst that can happen is (at 03:46 in the video).⁠[3]

Six Stories: Official website: https://www.sixstories.co.uk/ (opens in a new window).⁠[4]