Lisa Johnson

Johnson grew up on a council estate, was bullied at school for being poor, and later dropped out of school. At 23 she was working as a full-time admin assistant; four years later she earned a law degree, after which she held a number of jobs in banking, law and entertainment, including a role as a personal assistant in Canary Wharf, London. She later became an ambassador for the anti-bullying organisation Bullies Out.⁠[1][1][1][1][1][2]

She later founded a wedding planning company. Because of her lack of experience the business initially lost £35,000; by attending free webinars and reading books at the library she learned how to run it, and within five months it was profitable, had gone from no clients to fully booked, and had raised its prices. Her peers began asking her how she had done it; she helped them for free at first, then realised she could turn this ability into a business.⁠[2][1][1][1][2][2][2][2][2]

On November 18, 2014, she was appointed a director of the newly formed THAT STRATEGY CO LTD, the company that operates her personal website.⁠[3][3][2]

In 2017 she turned to helping other entrepreneurs, launching a business strategy business focused on helping small businesses grow and build a bigger online presence, and on helping people who wanted a regular income alongside their day jobs. She said the consulting business reached six figures within six months and that every programme she launched sold out; she then invested heavily in her own learning and shifted the business towards passive income streams such as courses and memberships, which now provide most of her revenue. Her courses One To Many and Race To Recurring Revenue have been taken by more than 50,000 people.⁠[1][1][1][2][2][2][1]

She also hosts the podcast Making Money Online, which advises on launching businesses in the digital landscape.⁠[1]

On January 19, 2023, her first book, Make Money Online, was published by Hachette UK and went on to become a Sunday Times bestseller. Aimed at readers who want to earn money from a side hustle or main business without trading time for money, it sets out her method step by step, from coming up with an idea and growing an audience to launching a product and maintaining a consistent income.⁠[4][4][2][4][4]

On July 15, 2025, The Venture RoomThe Venture RoomThe Venture Room is a UK entrepreneurial media brand centered on the YouTube channel @theventureroom. Through long-form interviews with founders and street interviews such as “Asking Millionaires How They Got Rich?”, it presents entrepreneurs’ stories and advice to aspiring business owners, and runs an entrepreneur community and brand partnerships.Open the full entry published a street-interview video filmed in Belgravia, London; she appears at 3:34 and explains that she helps people make money online by teaching them to turn their passions and knowledge into courses, memberships and similar products, using an email list to bring students into courses, masterminds or her membership. She said the most she had made in a year was about 4 million, and that in seven years she had gone from 35,000 in debt to making over 20 million; she also said she had never gone viral and made her first 220,000 with an audience of about 600 people.⁠[5][5][5][5][5][5][5][5][5]

As of October 2026 she presents herself as a personal brand strategist for CEOs and founders under the motto “money matters, but happiness matters more,” helping experienced business owners clarify their positioning, restructure their business models and build personal brands. She says her personal brand has generated more than $30 million in revenue in total, and that she no longer pursues growth for its own sake.⁠[2][2][2][2][2][2]

“I would just grow an email list of people that need something.” She suggests working out what people need right now that they are not getting, then delivering it; before rushing to sell, make sure people can see what you are doing. (at 4:18 in the video)⁠[5][5][5]

At the research stage, go to places such as Facebook groups and Reddit where people say what they really need and want, read between the lines to find their pain points, “but only do something that you love.” (at 4:57 in the video)⁠[5][5][5][5]

“Get a big piece of paper, write down everything you know.” She believes your hobbies and life experience can become products, and that “your knowledge isn’t common knowledge” – there is always someone who wants to know what you know. (at 5:30 in the video)⁠[5][5][5]

“Give a free thing away that’s valuable to people so that they will then give you their email address.” Then nurture them and talk to them every day, so that when you launch a product they already see you as practically a friend and are willing to buy. (at 6:04 in the video)⁠[5][5]

Personal website: https://lisajohnson.com/ (opens in a new window)⁠[2]