LendingTree
LendingTree is a US online financial comparison platform founded by Doug Lebda in 1996 and launched nationally in 1998. It connects consumers with loan, credit-card and insurance providers. Its publicly traded parent, LendingTree, Inc., operates across Home, Consumer and Insurance segments.
Contents11 sections
Key facts
1996–1998Formation and National Launch
2003–2008IAC Acquisition and Spin-Off
IAC acquired the original LendingTree, Inc. in May 2003 and converted it to LendingTree, LLC in 2004. The holding company Tree.com, formed in 2008, spun off from IAC that August as a separately publicly traded company holding the LendingTree operating business.[1]
2015Parent-Company Renaming
Effective January 1, 2015, Tree.com, Inc. changed its name to LendingTree, Inc., aligning the listed parent’s name with the consumer brand. The corporate structure places LendingTree, LLC under LT Intermediate Company, LLC, with additional businesses owned through LendingTree, LLC.[1]
2018QuoteWizard Acquisition and Insurance Expansion
LendingTree acquired QuoteWizard in 2018. QuoteWizard co-founder Scott Peyree subsequently held group leadership roles and became chief operating officer in 2023. The business became an important part of LendingTree’s connections between consumers and insurance providers.[3]
October 2025Founder’s Death and Leadership Succession
On October 13, 2025, the company announced that Doug Lebda had died the previous day in an all-terrain vehicle accident. The board appointed Scott Peyree president and chief executive officer and lead independent director Steve Ozonian chairman, both effective immediately.[2]
November 2026Third-Quarter Results and Platform Changes
On November 3, 2026, LendingTree reported revenue of $343.6 million for the quarter ended September 30, up 12% year over year. Its GAAP net loss was $72.4 million, including a $98.8 million noncash goodwill impairment. Insurance, Consumer and Home revenue was $234.9 million, $67.2 million and $41.5 million, respectively. The company also described AI voice offer summaries and staged lead distribution intended to improve interactions between consumers and providers.[4]
Platform Operation: Matching Consumers and Providers
LendingTree’s core business is financial-product marketing and comparison. Consumers submit requests or compare offers, while participating providers obtain connections to prospective customers. Revenue comes from marketing, referral and related fees paid by financial institutions and other partners. Final rates, amounts and approvals depend on the actual provider and its underwriting.[1]
Product Portfolio: Home, Consumer and Insurance
Its reporting segments are Home, Consumer and Insurance, covering products such as mortgages and home-equity loans, personal loans, credit cards and insurance comparisons. The website lists brands including CompareCards, DepositAccounts, MagnifyMoney, QuoteWizard, SnapCap and ValuePenguin and offers credit and debt-tracking tools. Its comparison services are distinct from the lending and underwriting supplied by providers.[5][1]
Operating Environment: Rates, Marketing Budgets and Data Rules
The company discloses that mortgage rates affect refinancing demand and lenders’ appetite for customer leads, while insurance partners’ marketing budgets also influence revenue. Its activities are subject to rules covering financial marketing, consumer credit information, telephone and electronic marketing, privacy and data security.[1]
Related Organizations, Websites, and Public Accounts
LendingTree: Official website: https://www.lendingtree.com/ (opens in a new window).[5]
YOUTUBE public account: https://www.youtube.com/user/lendingtree (opens in a new window).[5]
Sources
- LendingTree, Inc. Annual Report on Form 10-K for the year ended December 31, 2024 (opens in a new window)
- LENDINGTREE ANNOUNCES THE UNEXPECTED PASSING OF COMPANY FOUNDER, CHAIRMAN AND CEO DOUG LEBDA (opens in a new window)
- Scott Peyree | LendingTree (opens in a new window)
- LENDINGTREE REPORTS THIRD QUARTER 2026 RESULTS (opens in a new window)
- Better Financial Decisions Start Here | LendingTree (opens in a new window)