Harry Pinero

Pinero grew up on a council estate in Peckham, London; his parents came from Sierra Leone and, as of 2022, had lived in England for about 35 years. He has said that children in his community had very limited activities, with one youth centre shared by hundreds of children, but that everyone looked out for each other like one big family. On the show he said his mother is a midwife and his father worked in a bookshop, and that although the family was not wealthy, his parents made sure he had everything he needed.⁠[1][1][1][1][2][2]

Before becoming a full-time creator, he worked several jobs: as a mentor in a prison, at the Co-op, and at a tech company. He said that when he decided at 25 to become an entertainer, his parents, who prioritised financial security, did not see success in that path and they clashed over it, but he later convinced them.⁠[3][1][1][1]

Pinero started out on SnapchatSnapchatA visual messaging and social app developed by Snap Inc., launched in 2011, with photo and video messaging, Stories, augmented-reality Lenses, Snap Map and Spotlight.Open the full entry and began uploading videos to YouTube at 27, posting his first YouTube video in 2019. He became known for street question-and-answer videos and comedy content with his close friends Chunkz and Yung Filly; as of October 2022, the most popular video on his channel was a general knowledge quiz with Chunkz and others, with 1.5 million views.⁠[4][3][1][1][1]

On the show he recalled that he was working at a start-up and felt it was not for him; when he quit, he had less than £2,000 in his account, was still living at his parents’ house, had no car, and had no backup plan, and he committed fully to creating content.⁠[2][2][2]

On April 27, 2021, Pinero co-hosted the virtual London Football Awards ceremony with Alex Scott, at which 10 awards were announced and Tottenham’s Harry Kane won Player of the Year; that year’s awards supported Willow, the charity founded by former Arsenal goalkeeper Bob Wilson.⁠[5][5][5]

On September 24, 2022, Pinero played for YouTube Allstars against Sidemen FC in a charity football match at Charlton Athletic’s Valley stadium. He called it his greatest personal achievement as a YouTuber, saying it made him realise he had the opportunity to make a real difference to other people.⁠[1][1][1]

As of October 2022, he had more than two million followers across social media, including about 1.1 million each on Instagram and TikTok. In November that year he appeared in JD Sports’ Christmas advert; he rose to fame through light-hearted content and collaborations with Chunkz and others, which led to big presenting opportunities.⁠[1][1][6][6][6]

In December 2023, Pinero launched “YouTube Edition”, a hand-picked showcase of four football content creators: SDS, James Lawrence Allcott, SaeedTV, and Rory Jennings Football. He said he was carving out a space to help upcoming creators break down brand partnership briefs and turn them into something unique. He advised new creators to study other creators’ setups, lighting, and edits, start small, and build up their equipment over time, noting that he had only got a great setup five years into his YouTube career.⁠[3][3][3][3][3][3]

On February 14, 2025, Pinero played in the Match For Hope charity football match in Doha, Qatar, for the team led by Chunkz and IShowSpeed and coached by US men’s national team manager Mauricio Pochettino, which lost 6–5 to the team of KSI and AboFlah; the match commentators said more than $10.7 million had been raised for charity.⁠[7][7][7][7][7]

On March 10, 2026, The Venture Room published a street interview filmed in Knightsbridge, London, in which Pinero appears at 13:41 in the video. Asked how he made his first million, he laughed and replied, “Who told you I made a million?”, and said success came from hard work, believing in yourself, not focusing on money, and prayer. He described himself as a content creator and said he also runs a football agency called Onex Football Group, which invests in up-and-coming talent around the world, as well as a production company; he also said he lived at his parents’ home until about 29 and advised people saving for something that they do not need to rush to move out.⁠[2][2][2][2][2][2]

Pinero’s presenting credits include the BBCBBCThe BBC (British Broadcasting Corporation) is the United Kingdom’s public broadcaster. Its predecessor was the British Broadcasting Company, formed in 1922, and since 1927 it has been established under a Royal Charter. It provides television, radio, and online services in the UK, is funded mainly by the television licence fee, and broadcasts worldwide in multiple languages through BBC World Service.Open the full entry’s The Rap Game UK and Saturday Social, and he has hosted the red carpets of the BET Awards and the BRIT Awards, interviewing stars such as Michael B. Jordan, Idris Elba, and Ed Sheeran; his clients have included the BBC, Sky Sports, Manchester United, and FIFA.⁠[4][4]

“I always say yourself. You are the person that people are investing in.” He advises investing in becoming a better person, watching successful people, trying to emulate them, and offering more value, which is what takes you far (at 14:34 in the video).⁠[2][2]

“Trying to please everyone is like the worst thing you can do. You find your core audience and you work towards them.” He says that if someone does not like your work, it does not mean it is not good, only that it is not for them; your core audience will tell others about you (at 15:11 in the video).⁠[2][2][2]

“Keeping your money in your bank account doesn’t mean that you are rich. Sometimes you got to make your money work for you.” He says this means reinvesting, seeing one investment work and then finding the next, and always having an exit plan (at 15:47 in the video).⁠[2][2]

“What you put in is what you get out of it.” He argues that people often expect things to be handed to them, but you have to put in ten times more than you get back just to break even; to get in front of the right people, go and ask them what they need with your ideas in hand, and do not take rejection personally (at 16:05 and 16:21 in the video).⁠[2][2][2][2]