George Robson

Robson has said his parents saw education as a vehicle for change and let him and his sisters go wherever they wanted for school, provided they won enough scholarships, so he sat waves of exams from age 10. He went on to study economics at the London School of EconomicsLondon School of Economics and Political ScienceThe London School of Economics and Political Science (LSE) is a specialist social science university in central London, founded in 1895 by members of the Fabian Society. It is known for research in economics, politics and social policy, and its alumni and staff include many Nobel laureates and national leaders.Open the full entry, where he co-founded an accelerator with friends and remains on its board.⁠[1][1][1][1]

Robson met the Revolut team while he was studying, and while working at Morgan Stanley he saw RevolutRevolutRevolut is a London-based digital banking and fintech group founded in 2015 by Nik Storonsky and Vlad Yatsenko. It began with low-cost currency exchange and cross-border transfers and expanded into a mobile app offering payments, savings, investing, crypto assets, lending and business accounts. The group conducts banking in the European Economic Area through Revolut Bank UAB in Lithuania, and in March 2026 the Prudential Regulation Authority (PRA) lifted the restrictions on its UK bank, Revolut Bank UK Ltd; at the end of 2025 the group had 68.3 million retail customers, and in 2025 it reported revenue of £4.5 billion and profit before tax of £1.7 billion.Open the full entry’s product starting to take off; drawn to a group of outsiders disrupting the world’s largest industry, he joined Revolut and built a product line there. He left Revolut intending to start his own company.⁠[1][1][1]

When COVID hit, Robson decided to put his startup plans on hold for six months, and in that time joined Sequoia Capital. On his Sequoia profile, his earliest partnerships date from 2020: Mos, an app giving college students access to financial aid, and the workflow automation tool n8n; Mos has since been acquired.⁠[1][1][1]

On June 7, 2021, Robson and Sequoia partner Luciana Lixandru announced that Sequoia was leading a round in Pennylane, a French financial and accounting platform for small businesses. Pennylane had just raised money and was not seeking new capital; Sequoia’s interest led to the additional round.⁠[2][2][2]

In autumn 2021, Robson joined Stephanie Zhan and other Sequoia partners in a Q&A for founders at the virtual TechCrunch Disrupt. He said that in assessing second-time founders, Sequoia separates the success or failure of a business from the quality of the team; that early-stage startups have abundant choices but finite resources and must prioritize thoughtfully; that the investor-founder relationship is built on trust and founders should be transparent with investors; and that building culture means not compromising on people and codifying culture early.⁠[3][3][3][3][3]

On February 10, 2022, Robson announced that Sequoia was leading the Series A of Zefir, a Paris home-selling platform. Founded in Paris in July 2020, Zefir gives home sellers online cash offers.⁠[4][4][4]

On March 22, 2024, Robson wrote about nsave, whose seed round Sequoia had led the previous year. Founded by Rhodes scholars Amer Baroudi and Abdallah AbuHashem, the company offers affordable offshore accounts in U.S. dollars, euros, and pounds to everyday people in countries with unstable economies; Sequoia also welcomed it into Arc, its program for seed-stage founders.⁠[5][5][5][5]

On October 31, 2024, Robson wrote about Tola, a cash-flow management platform for small businesses whose seed round Sequoia led. Sequoia partnered with Tola in 2022, and Tola was acquired by Square in 2025.⁠[6][6][6]

On June 15, 2025, Robson, Luciana Lixandru, and James Flynn announced that Sequoia, having led Aspora’s Series A, was co-leading its Series B. Aspora provides digital banking for diaspora communities, starting with non-resident Indians, and is headquartered in London.⁠[7][7][7][7]

On January 13, 2026, Robson and Sequoia partner Roelof Botha announced that Sequoia was co-leading, with Keith Rabois, the Series B of WithCoverage, a business risk management and insurance platform. The company was founded by Opendoor co-founder JD Ross and Max Brenner.⁠[8][8][8][8]

On October 8, 2026, Robson announced that Sequoia was leading the seed round of Catalyst, a startup building AI trading agents. The round totaled $30 million, with participation from Jump Trading, Peak XV PartnersPeak XV PartnersPeak XV Partners is a venture capital firm that grew out of Sequoia’s India and Southeast Asia business, investing across the seed, venture and growth stages in markets including India, Asia-Pacific and the United States. The firm began operating as Sequoia Capital India in 2006 and adopted its current name and became independent in 2023.Open the full entry, Lux CapitalLux CapitalLux Capital is a U.S. venture capital firm founded in 2000 by Peter Hébert, Josh Wolfe and Robert Paull, with offices in New York and Silicon Valley. Focused on emerging science and technology, the firm backs companies in fields including life sciences, artificial intelligence, robotics, manufacturing, aerospace and defense through fund investments and by helping to found companies.Open the full entry, Anti FundAnti FundAnti Fund is an investment firm co-founded in 2021 by Jake Paul and Geoff Woo, investing from pre-seed and seed stages through growth-stage companies. The firm combines technical judgment with its founders’ experience in media and consumer brands, focusing on artificial intelligence, robotics, defense and related infrastructure.Open the full entry, Coinbase, and Premji InvestPremji InvestPremji Invest is an investment firm established by Azim Premji in 2006, operating across private and public markets in India and the United States, with investment returns primarily supporting the philanthropic work of the Azim Premji Foundation. Its investment areas include technology, financial services, consumer, healthcare and industrials.Open the full entry. Robson described Catalyst as an extremely talent-dense team whose members include founding engineers at Palantir, the first engineering hire at Scale AI, and tech leads from Citadel, Citadel SecuritiesCitadel SecuritiesCitadel Securities is an American market maker founded in Chicago in 2002 by Ken Griffin and partners and headquartered in Miami, providing liquidity to institutional and retail investors across a range of financial products. It is a separate company from Citadel, the hedge fund Griffin founded in 1990.Open the full entry, Hudson River TradingHudson River TradingHudson River Trading is a proprietary trading firm headquartered at 3 World Trade Center in New York. Through its broker-dealer HRT Financial LP it trades for its own account and makes markets in US equities, options and futures, and it also handles part of the customer order flow of the retail broker Robinhood.Open the full entry, and Jump Trading.⁠[9][9][10][10][9][9]

Robson likened Catalyst’s agents to “a suit of armor” for users navigating the financial world. He said the point of Catalyst is to move everybody up the curve in sophistication, letting traders explore a thesis, understand the range of instruments available to gain exposure to it, cost-optimize, and execute exactly when the event happens.⁠[10][10][10]

Robson focuses on seed and early-stage investing at Sequoia. He has said he most values grit and determination in founders, qualities that do not require big logos or brands on a CV; that one can now found a business from anywhere, creating opportunity across Europe’s many ecosystems; and that strong teams need alignment on what success looks like. He has also said he believes the world’s first trillionaire will come from either climate or crypto, and that crypto offers a unique opportunity to rewrite pillars of the financial system.⁠[1][1][1][1][1]

Sequoia Capital: Official website: https://sequoiacap.com/ (opens in a new window).⁠[1]

X: Public account: https://x.com/_georgerobson (opens in a new window)⁠[1]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Public profile: https://www.linkedin.com/in/georgerobson/ (opens in a new window)⁠[1]