DeAnna Rogers

Rogers earlier ran AMG, an events company focused on the real estate sector. In a 2024 conversation Roland Frasier recalled first speaking at one of her events about 18 years earlier.⁠[1]

She later joined Roland Frasier and Ryan Deiss at Digital Marketer as events director and helped create the Traffic & Conversion Summit; the events she ran grew from a first gathering of 54 people to more than 7,000 attendees.⁠[2]

After the COVID-19 pandemic she worked for about five years with EPIC, the business-acquisition training company started by Roland Frasier, as a partner and general manager overseeing its community of entrepreneurs and investors; she is also a partner in Evolve Events and Rise Nation Mastermind.⁠[1][2]

She appeared on episode 120 of Mindie Kniss’s The Lucra Podcast, “An Epic Life,” and said she had owned several businesses over the previous twenty years. She said, “I have no fear of failing, but rather fear of not being able to try at all.”⁠[2]

She appeared on Roland Frasier’s podcast Business Lunch, where Frasier called her a longtime friend and business partner and a partner in acquisition deals she brought to him. The episode covered how she moved past her hesitation about buying businesses herself, her first acquisition, a food truck park deal, consulting for equity, and her move into an accounting business.⁠[1]

Hard Knocks Business published the short video “$1.5 MILLION/YR Auto Body Shop,” spending a day with her at her auto body shop; the video does not name the shop or its city. In the video she said that she and her husband had bought the shop almost a year earlier for a little less than $1.3 million from an owner who had run it for more than 30 years, that they owned two such shops and were working on a third and fourth, and that the shop had seven bays and five technicians.⁠[3]

She said she and her husband owned seven businesses and that she had consulting-for-equity partnerships in 11 more; the shop’s revenue goal was close to $2 million that year and about $3 million the next. She also said Daymond JohnDaymond JohnDaymond John is an American entrepreneur, investor and television personality. He founded and serves as CEO of streetwear brand FUBU and brand strategy consultancy The Shark Group. An original investor on ABC’s Shark Tank, which premiered in 2009, he was appointed a Presidential Ambassador for Global Entrepreneurship in 2015 and founded Black Entrepreneurs Day in 2020.Open the full entry had been a business partner in one of their high-end masterminds.⁠[3]

She favors “boring businesses” because they are repeatable and recession-proof, which she sees as where the money is (video at 00:21).⁠[3]

When looking for a business to buy, first check whether the seller is retiring, then whether the business has good revenue (video at 00:55).⁠[3]

Dealing directly with the seller is ideal, though brokers are fine; a deal goes better when it is relational from the start rather than purely transactional (video at 01:16).⁠[3]

The first year is the hardest: be willing to roll up your sleeves, do not give up, and surround yourself with people who believe in you (video at 01:55).⁠[3]

From a mentor she learned to stick to what she believes in and just do it (video at 02:14).⁠[3]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Public profile: https://www.linkedin.com/in/deanna-rogers-0b89a441/ (opens in a new window).⁠[2]