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Dan Martell

Dan Martell is a Canadian entrepreneur, angel investor, and business coach who founded and sold three software companies: Spheric Technologies, Flowtown, and the mentor advice platform Clarity. He then founded SaaS Academy, a coaching program for software company founders, and is the author of Buy Back Your Time.

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Key facts

Early Years: Teenage Incarceration and Discovering Programming

Martell is from Moncton, New Brunswick, Canada. By his own account, at 17 he was chased by police while driving a stolen car and was subsequently sentenced to six months in jail, after which he was transferred to Portage, a youth rehabilitation facility; while cleaning out an old cabin there, he found an old computer and a Java programming book, began learning to code, and regards this experience as the turning point of his life.⁠[1][2][2][2][2][2]

Founds and Sells Spheric Technologies

By his own account, Martell began founding software companies in 2005; among them, Moncton-based Spheric Technologies was sold by him in 2008.⁠[2][1]

Co-Founded Flowtown Launches

Martell and Ethan Bloch co-founded the social marketing company Flowtown in San Francisco; its product launched in November 2009, initially helping businesses add social network account information to their marketing contact lists. About 13 months before its acquisition, Flowtown announced $750,000 in seed funding from angel investors including Dave McClure, Travis KalanickTravis KalanickTravis Kalanick is an American entrepreneur, a co-founder of the ride-hailing platform Uber, and Uber’s chief executive officer from 2010 to 2017. He drove Uber’s expansion to hundreds of cities worldwide with a hard-line approach to taxi regulation, resigned as CEO in 2017 amid scandals over company culture and pressure from investors, and left the board in 2019. He went on to lead City Storage Systems, the parent company of CloudKitchens, which he reorganized in 2026 into the robotics and artificial intelligence company Atoms.Open the full entry, and Mitch Kapor; in October 2010, because of changes to Facebook’s terms of service, the company dropped its original product and pivoted to gift marketing.⁠[1][1][3][3][3][3]

Founds Clarity

In 2010, Martell founded Clarity (Clarity.fm) in Moncton, a platform where entrepreneurs pay by the hour to consult mentors and experts by phone; Mark CubanMark CubanMark Cuban is an American entrepreneur and investor whose early work in computer systems and internet audio and video expanded into sports, film, venture investment and pharmaceuticals. He was the Dallas Mavericks’ controlling owner and a longstanding investor on Shark Tank, and co-founded Mark Cuban Cost Plus Drug Company.Open the full entry, Brad Feld, Eric Ries, and others have given advice on the platform. Martell himself took thousands of advice calls.⁠[4][5][6][4][6]

Flowtown Acquired by Demandforce

On October 13, 2011, Flowtown was acquired for an undisclosed price by Demandforce, a San Francisco maker of marketing software for small businesses, and its five-person team joined Demandforce. Martell said investors were “very happy” with the outcome.⁠[3][3][1][1][1]

Clarity Closes Seed Round; Martell Named Canada’s Top Angel Investor

In 2012, Clarity closed a $1.6 million seed round with investors including Baseline Ventures, Mark Cuban, Venture51, Howard Lindzon, Freestyle Capital, Real Ventures, and 500 Startups. That same year, Martell was named Canada’s Top Angel Investor; he has invested in more than 50 startups, including Intercom, Udemy, and Unbounce.⁠[4][7]

Founds SaaS Academy

Martell then founded SaaS Academy, a coaching program for founders of software-as-a-service (SaaS) companies, and started a YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry channel to share his entrepreneurial experience. His personal website gives SaaS Academy’s founding year as 2015, while his publisher’s author bio gives 2016.⁠[2][2][7]

Clarity Acquired by Fundable

On February 3, 2015, the equity crowdfunding platform Fundable announced its acquisition of Clarity, placing it together with previously acquired products such as LaunchRock under its newly launched unified brand, Startups.co; terms were not disclosed, and the entire Clarity team joined. In the year before the acquisition, more than 17,000 entrepreneurs made about 150,000 advice calls through Clarity. It was Martell’s third company sale; after the deal he served as an adviser for about a year, and Clarity remained in Moncton.⁠[4][4][4][4][4][4][6][6][6]

Publishes Buy Back Your Time

On January 17, 2023, Portfolio, an imprint of Penguin Random House, published Martell’s book Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire, a 272-page hardcover about how entrepreneurs can “buy back” their time from low-value work in order to scale their companies; the book is labeled a Wall Street Journal bestseller.⁠[7][7][7][7]

Current Businesses

As of October 2026, Martell runs Martell Ventures, a venture studio focused on artificial intelligence; leads Kings Club, a free mentorship community for young men (which holds free events in Kelowna, British Columbia, for youth aged 13 to 22); and has established the Martell Legacy Foundation. His personal business operates as Martell Growth Solutions Inc., and his social media content is published under the name Martell Media.⁠[2][2][8][8][8][2][2]

Related Organizations, Websites, and Public Accounts

Sources

  1. Dan Martell’s Flowtown Exits (opens in a new window)
  2. About Dan Martell | Business Coach for Founders & CEOs (opens in a new window)
  3. Marketing Startup Flowtown Gets Swooped Up By Demandforce (opens in a new window)
  4. Fundable Acquires Mentorship Service Clarity.fm As Part Of Its New Launch Platform, Startups.co (opens in a new window)
  5. Clarity.fm acquired by Fundable, now a part of Startups.co (opens in a new window)
  6. Martell Sells Clarity in 3rd Exit (opens in a new window)
  7. Buy Back Your Time by Dan Martell (opens in a new window)
  8. Dan Martell - #1 Coach for Founders & CEOs | Buy Back Your Time (opens in a new window)