Credit Karma
Credit Karma is a US personal finance platform owned by Intuit. It grew from free credit scores and reports beginning in 2007 into financial-product comparisons, cash-flow and net-worth tools. It earns revenue through arrangements including referral commissions from financial partners and is not a bank.
Contents12 sections
Key facts
2007Beginnings in Free Credit Information
Credit Karma was founded in 2007 and built its audience around free access to credit scores. Founder and then-CEO Kenneth Lin described access to financial information and consumer choice as central goals in the 2020 acquisition announcement.[1]
February 2020Intuit Announces an Acquisition
On February 24, 2020, Intuit announced an approximately $7.1 billion cash-and-stock acquisition of Credit Karma. The announcement reported more than 100 million members across the United States, Canada and United Kingdom and nearly $1 billion in 2019 revenue, describing its scale at the time of the proposed deal.[1]
November 2020Tax-Business Divestiture
On November 25, 2020, the US Department of Justice announced a proposed antitrust settlement requiring Intuit to divest Credit Karma Tax to proceed with the acquisition and preserve competition in digital tax preparation. Square was the buyer, with its Cash App business subsequently taking over the free filing service. The divestiture concerned the tax business rather than the entire Credit Karma platform.[2][3]
December 2020Acquisition Completion
Intuit reported to the US Securities and Exchange Commission that it completed the acquisition of all outstanding Credit Karma capital stock on December 3, 2020. Credit Karma consequently became part of the Intuit group.[4]
2023FTC Order on Pre-Approval Claims
In January 2023, the Federal Trade Commission finalized an order requiring Credit Karma to pay $3 million and stop deceptive pre-approval claims. The FTC alleged that some consumers presented with pre-approved offers or high approval odds were subsequently denied, wasting time or facing credit-inquiry effects. The case involved regulatory allegations resolved through a settlement order.[5]
2025–2026Integration into Intuit’s Consumer Segment
Effective August 1, 2025, Intuit combined its Consumer, Credit Karma and ProTax businesses into a single Consumer reporting segment. Its annual report for the year ended July 31, 2026 stated that Credit Karma revenue increased by $441 million year over year, driven mainly by personal loans, credit cards and insurance.[6]
April 2026Further FTC Refund Payments
In April 2026, the FTC updated its refund program to send Zelle payments to claimants who had not cashed their checks or accepted earlier PayPalPayPalPayPal Holdings, Inc. (Nasdaq: PYPL) is an American digital payments company that operates payment brands including PayPal, Venmo, Braintree, and Xoom, providing online and in-store payments, money transfers, and consumer credit to consumers and merchants worldwide.Open the full entry payments. It said the initial October 2024 payments had delivered more than $2.3 million in refunds; the later distribution targeted eligible claimants who had not received their earlier payments.[7]
Credit Scores: Data and Scope
The platform offers free Equifax and TransUnion credit reports and VantageScore 3.0 scores, alongside tools for monitoring, disputes and identity monitoring. Differences in data, scoring models and update timing can produce scores different from a lender’s FICO or other scores. Its Approval Odds are not a lender’s commitment to approve an application.[8]
Business Model: Referrals and Banking Partners
Credit Karma recommends products such as credit cards, loans and insurance using member information and typically receives partner commissions when referred applications are approved. It also offers cash-flow and net-worth tools. As of November 2026, its website reports more than 140 million members. Credit Karma is not a bank; related banking services are supplied by partners including MVB Bank.[8][9]
Tax Services: Current Offering and Earlier Divestiture
As of November 2026, the website again uses the Credit Karma Tax name for an Intuit tax-filing offering, listing free federal filing and $15 state filing, with optional paid features. This current offering and the earlier business sold to Square in 2020 and subsequently operated within Cash App have distinct histories and operators.[10][8][2][3]
Related Organizations, Websites, and Public Accounts
Credit Karma: Official website: https://www.creditkarma.com/ (opens in a new window).[9]
X public account: https://twitter.com/CreditKarma (opens in a new window).[9]
YOUTUBE public account: https://www.youtube.com/user/creditkarma (opens in a new window).[9]
Sources
- Intuit to Acquire Credit Karma (opens in a new window)
- Justice Department Requires Divestiture of Credit Karma Tax for Intuit to Proceed with Acquisition of Credit Karma (opens in a new window)
- Block, Inc. Annual Report on Form 10-K for the year ended December 31, 2021 (opens in a new window)
- December 3, 2020 - 8-K: Current report filing (opens in a new window)
- FTC Finalizes Order Requiring Credit Karma to Pay $3 Million and Halt Deceptive ‘Pre-Approved’ Claims (opens in a new window)
- Intuit Inc. Annual Report on Form 10-K for the fiscal year ended July 31, 2026 (opens in a new window)
- Credit Karma Settlement (opens in a new window)
- How does Credit Karma work? | Intuit Credit Karma (opens in a new window)
- Everything you need to power your progress | About Intuit Credit Karma (opens in a new window)
- $0 Federal Tax Filing with Credit Karma Tax (opens in a new window)