BetterUp

BetterUp was founded in 2013 by Alexi RobichauxAlexi RobichauxAlexi Robichaux is co-founder and CEO of BetterUp, a coaching and workforce development platform, and was previously a director of product management at VMware.Open the full entry and Eduardo (Eddie) Medina with help from friends, family and a few angel investors. The company says it grew out of Robichaux’s experience of burnout as a young executive and his discovery of the value of coaching.⁠[1][2][3]

In 2017 Lightspeed Venture PartnersLightspeed Venture PartnersLightspeed Venture Partners backs companies from seed through late-stage financing. Its website distinguishes Lightspeed Management Company (LSVP) from Lightspeed India Partners (LSIP): the two are separately operated investment advisers, with the U.S., European, and Israeli offices belonging to LSVP and the India and Southeast Asia offices belonging to LSIP.Open the full entry invested in BetterUp’s Series B, with Lightspeed partner Will Kohler as the investing partner.⁠[4]

In February 2021 BetterUp raised $125 million in a Series D at a $1.73 billion valuation from investors including Lightspeed Venture Partners and Salesforce VenturesSalesforce VenturesSalesforce Ventures is Salesforce’s corporate venture capital arm. Active since 2009, it backs companies from seed through growth across enterprise software, cloud infrastructure, data, security and AI. Salesforce supplies all of its capital.Open the full entry.⁠[2][1]

By April 2021 Prince Harry was serving as BetterUp’s chief impact officer; its corporate clients included NASANASAThe National Aeronautics and Space Administration (NASA) is the U.S. federal agency responsible for the civilian space program, aeronautics research and space science. Established by law in 1958 and headquartered in Washington, D.C., it has run programs including Mercury, the Apollo Moon landings, the Space Shuttle, the International Space Station and Artemis.Open the full entry, Snap Inc., Hilton and Warner Media.⁠[2]

On October 8, 2021, BetterUp announced a $300 million Series E at a $4.7 billion valuation, co-led by Wellington Management, ICONIQ Growth and Lightspeed Venture Partners, with existing investors Salesforce Ventures and Mubadala Investment CompanyMubadala Investment CompanyMubadala Investment Company (Mubadala) is a sovereign investor wholly owned by the Government of Abu Dhabi. It was formed in 2017 by the merger of the International Petroleum Investment Company (IPIC), founded in 1984, and Mubadala Development Company, founded in 2002, and absorbed the Abu Dhabi Investment Council the following year; as of the end of 2025 it managed about AED 1.4 trillion (US$385 billion) in assets, with business in more than 80 countries.Open the full entry as well as Sapphire Ventures, Morningside Group, SV AngelSV AngelSV Angel is a San Francisco venture capital firm cofounded in 2009 by angel investor Ron Conway and former Google executive David Lee. It typically writes small follow-on checks in seed rounds and has invested in companies such as Airbnb, Pinterest, and Dropbox; in 2018 it said it would no longer raise new funds from outside investors, and from 2022 it set up growth funds.Open the full entry and PLUS Capital; total funding reached $600 million.⁠[1]

The company said at the time that it had more than 380 enterprise customers and over 3,000 coaches, and had completed more than one million coaching sessions over the previous eight years.⁠[1]

On January 21, 2025, BetterUp announced from Austin the launch of AI coaching, which tailors coaching to each employee’s role, personality, learning style and company culture, supports practice for difficult conversations and leadership development, and connects employees to human coaches when needed.⁠[5]

On May 12, 2026, BetterUp named Kristian Talvitie, executive vice president and CFO of PTC from 2019 to 2025, as chief financial officer overseeing finance, accounting and investor relations; the company said it served more than 750 organizations.⁠[6]

BetterUp’s leadership includes co-founder and CEO Alexi Robichaux, co-founder and COO Eduardo (Eddie) Medina, President of Global Field Operations John Eldh, Chief People and Community Officer Jolen Anderson, Chief Scientist Kate Niederhoffer and Chief Coaching Officer Michael Woodward; the company has offices in Austin, Texas, and Toronto, Ontario.⁠[3]

BetterUp: Official website: https://www.betterup.com/ (opens in a new window).⁠[3]

X: Public account: https://x.com/betterup (opens in a new window).⁠[3]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Public profile: https://www.linkedin.com/company/betterup/ (opens in a new window).⁠[3]

YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: Public channel: https://www.youtube.com/@BetterUp (opens in a new window).⁠[3]