Betr
Betr is a sports gaming and media company founded by Joey Levy and Jake PaulJake PaulJake Paul is an American professional boxer, content creator and investor. He began on Vine and YouTube, appeared in a Disney Channel series, then moved into professional boxing. He co-founded Most Valuable Promotions, Anti Fund and Betr, combining media, sports events and investment. His career has also involved social-media controversies and a regulatory case concerning crypto-asset promotion.Open the full entry.
Contents14 sections
Key facts
2022Founding
Founded in 2022, Betr combines sports gaming with original media content for sports audiences.[1]
June 2023Series A2
The company announced a $35 million Series A2 round.[2]
July 2023Betr Picks
On July 31, the company announced Betr Picks, a fantasy sports product based on predictions of athlete performance, alongside its existing Sportsbook business.[3]
March 2024Strategic Financing
The company announced $15 million in completed strategic equity financing at a $375 million valuation, co-led by Harmony Partners and 10x Capital.[1]
August 2024Technology and Products
Betr licensed Huddle Tech sports gaming technology, including odds, risk management and trading capabilities, for its Sportsbook platform. The transaction concerned a technology license.[4]
That month, it introduced Group Mode, a peer-to-peer format for Betr Picks, and announced a soft launch of its new Sportsbook in Ohio and Virginia.[5]
September 2025Betr Arcade
The company launched Betr Arcade, adding casual skill games to its app, and redesigned Betr Picks. Its products share an account and wallet.[6]
March 2026Polymarket Partnership
Betr announced a multiyear partnership with PolymarketPolymarketPolymarket is a prediction market platform founded by Shayne Coplan in 2020, on which users buy and sell shares in the outcomes of political, sports, financial, cultural, and other events, with trading prices regarded as the market’s estimate of the probability that an event will occur. It rose to prominence during the 2024 US election, returned to the US market in 2025 by acquiring a licensed exchange and clearinghouse, and received a major investment from Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange, while facing gambling-regulation and insider-trading scrutiny in US states and several countries.Open the full entry to offer prediction-market event contracts inside its app; the announcement described a future product launch.[7]
May 2026Ascent Acquisition
The company said it had acquired Ascent Capital Management and obtained CFTC and NFA registration as an introducing broker for its prediction-market business.[8]
July 2026Leadership
Joey Levy was CEO; Alex Ursa, Alex Kuwada and Mike Denevi were promoted to chief operating, chief marketing and chief content officer, respectively.[9]
September 2026Predictions Beta
Predictions entered a phased beta for eligible users in selected states.[10]
As of October 2026: Products and Operations
The website lists Picks, Social Sportsbook, Social Casino and Arcade, but still labels Predictions as coming soon.[11]
Global Gaming Insider reported in July 2026 that Betr had surrendered its Ohio mobile sports betting license.[12]
Responsible Gaming Policy
The company lists time, deposit and wagering limits, timeouts and self-exclusion tools, and advises users not to treat gaming as an income source.[13]
Related Organizations, Websites, and Public Accounts
Betr: Official website: https://www.betr.app/ (opens in a new window)[11]
Public X Account: Official account: https://x.com/betr (opens in a new window)[14]
Sources
- Betr Adds $15 Million in Strategic Equity Financing to Further Accelerate Its Sports Gaming and Media Businesses (opens in a new window)
- Betr Raises $35M in Series A2 at $300M Pre-Money Valuation (opens in a new window)
- Betr Introduces Real Money Fantasy Sports Vertical with the Launch of Betr Picks Across the United States (opens in a new window)
- Betr Acquires License to Huddle Tech Sports Gaming Technology (opens in a new window)
- Betr Launches Peer-to-Peer Product Group Mode for Betr Picks and Soft Launches the New Betr Sportsbook (opens in a new window)
- Betr Kicks Off NFL Season with Revamped Betr Picks, Industry-Highest 10,000x Payouts, Free $10 Play, and the Launch of Betr Arcade (opens in a new window)
- Betr to Launch Prediction Markets in Partnership with Polymarket (opens in a new window)
- Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets (opens in a new window)
- Betr Elevates Key Leadership with Promotion of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer (opens in a new window)
- Betr Launches Betr 2.0 Super App with Prediction Markets (opens in a new window)
- Betr (opens in a new window)
- Ohio sportsbook roster falls to 12 active online operators (opens in a new window)
- Responsible Gaming (opens in a new window)
- betr (@betr) (opens in a new window)