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Artifact

Artifact was a personalized-news app founded by Kevin SystromKevin SystromKevin Systrom is an American entrepreneur who co-founded the photo-sharing app Instagram with Mike Krieger in 2010 and served as its CEO; Facebook acquired Instagram for about $1 billion in 2012, and he left in 2018. In 2023 the two launched the AI news app Artifact.Open the full entry and Mike Krieger. YahooYahooYahoo is an internet brand founded by Jerry Yang and David Filo in 1994, with email, search, news, finance, sports, and advertising businesses. It developed from a web directory into a portal, underwent major acquisitions and security incidents, and sold its operating business in 2017, when the original listed company became Altaba. Apollo-managed funds acquired the brand’s operating business in 2021. Yahoo launched the AI answer service Scout in 2026.Open the full entry acquired its technology in 2024.

Contents6 sections
Key facts

Opens to everyone

Artifact removed its waitlist and opened downloads on iOS and Android, with interest selection, reading statistics, and controls to reduce unwanted content.⁠[1]

Original posts introduced

Beyond sharing links, users could publish posts containing images, titles, and text, each with a shareable URL.⁠[2]

Announces wind-down

The Artifact team announced the wind-down of its standalone app.⁠[3]

Yahoo completes acquisition

The acquisition closed on March 29 and was announced on April 2; both founders served as transition advisers.⁠[4]

Technology enters Yahoo News

The redesigned Yahoo News app used Artifact’s personalization technology for tailored feeds, article takeaways, and clickbait flags.⁠[5]

Sources

  1. Artifact: Now Open to Everyone (opens in a new window)
  2. Create Your Own Posts on Artifact (opens in a new window)
  3. Artifact Team (opens in a new window)
  4. Yahoo announces the acquisition of Artifact, the news discovery platform created by Instagram cofounders, Kevin Systrom and Mike Krieger (opens in a new window)
  5. Yahoo News App Reimagined With Next-level Personalization From Artifact (opens in a new window)