Amelia Sordell

Sordell has described herself as a “job hopper” at the start of her career, working as a headhunter, in PR, and in events. As a headhunter she found that marketing campaigns were a more effective way to win clients’ attention than making a hundred calls a day, and her boss then made her the company’s marketing manager, which led her into marketing and, in particular, personal branding.⁠[1][1][1]

During the COVID-19 pandemic in 2020, Sordell quit her job and, working alone from her bedroom, founded the personal branding agency Klowt; KLOWT LTD was incorporated in the UK on July 30, 2020, and she has been a director since that day. Klowt serves senior executives and entrepreneurs, running their social media, arranging podcast appearances, building websites, and so on, branding people rather than businesses.⁠[2][1][3][4][4][1]

When she started she already had about 15,000 LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry followers and found her first two paying clients by asking her network for help; the company took no outside investment, and all of its growth came from sales. By December 2022 Klowt had moved from a small office in north London to Soho and then to Covent Garden.⁠[1][1][1]

On October 9, 2023, The Venture Room released a long-form interview with Sordell on how to build a personal brand. In the program she said she was born in Sydney, Australia, moved with her family to London at about the age of seven, and studied applied communications and PR at university; at 21 she started a clothing brand that was profitable in its first year and stocked in about 15 boutiques, but in its second year a customer that had placed its biggest-ever order went out of business before delivery, leaving her with unsold stock and a cash-flow crisis, and the brand closed.⁠[5][5][5][5][5][5][5]

She recalled that she then worked in headhunting, B2B marketing, employee engagement, and recruitment marketing, and was headhunted after building a personal brand on LinkedIn; during the pandemic she decided to quit her job, first working freelance and then growing an agency of about 15 people, and she was planning to launch a membership subscription product.⁠[5][5][5][5]

On December 5, 2024, Sordell’s book The Personal Branding Playbook: Turn Your Personality Into Your Competitive Advantage was published under the Capstone imprint of John Wiley & Sons, with a 240-page paperback edition. The book sets out the strategies and tactics she used to expand her personal reach, and Klowt’s business is also built on the strategies taught in it.⁠[6][6][7][7][7]

In a street interview filmed by The Venture Room in Sloane Square, London, and released on March 25, 2025, Sordell said she runs a personal branding agency that builds the online profiles of entrepreneurs and CEOs, and that she had bootstrapped her company in order to keep control. In the program she said her first business, a clothing brand, went bankrupt in its second year, that she lost everything, and that she moved back in with her parents for a time. On July 13, 2025, the interview was included in the channel’s compilation of street interviews.⁠[8][8][8][8][9]

Sordell was listed as a speaker at SXSW London 2026, appearing as Klowt’s founder, an author, and a brand strategist in the June 4 session “From Influence to Authority: The Rise of Expert Creators.”⁠[2][2]

“Attention is the number one asset that any business can have.” She said that if she had to start from scratch, the first thing she would do is rebuild her personal brand and grow an audience, because whoever holds attention can sell products and services to that audience (at 02:19 in the video, March 2025 street interview).⁠[8]

“Find a problem that only you can solve.” She believes many people start businesses looking for any problem that can be solved without realizing they need an angle that is uniquely theirs, because investors and customers first need to believe in you (at 03:51 in the video, March 2025 street interview).⁠[8]

“Start with your goal.” She advised working out your goal before building a personal brand, and then working backward to the audience you need to attract and the content you need to say (at 47:57 in the video, October 2023 interview).⁠[5]

“Only talk about what you want to be known for, and be consistent.” She believes a personal brand does not need to cover everything but should focus on the topics you want to be remembered for and be sustained over time; it took her a year to reach 10,000 followers (at 52:22 in the video, October 2023 interview).⁠[5][5]

“A service-based business doesn’t need a penny to start; you just need your time.” Using her own agency as an example, she explained that a service business requires no upfront product costs, can start as soon as it has clients, and can then hire gradually from cash flow (at 01:03:03 in the video, October 2023 interview).⁠[5]

Klowt: Official website: https://klowt.com/ (opens in a new window).⁠[10]

Personal website: https://ameliasordell.com/ (opens in a new window)⁠[11]

LinkedIn: Public profile: https://www.linkedin.com/in/ameliasordell (opens in a new window)⁠[11]

YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: Public channel: https://www.youtube.com/@ameliasordell (opens in a new window)⁠[11]